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Prediction of Influencers from Word Use Chan Shing Hei.

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Presentation on theme: "Prediction of Influencers from Word Use Chan Shing Hei."— Presentation transcript:

1 Prediction of Influencers from Word Use Chan Shing Hei

2 Detecting influential users before they show observable signals of influence Method: psycholinguistic category scores from word usage Twitter Data  built predictive models of influence from such category based features Introduction

3 Measuring Influence measure influence score  the average number of retweets generated from a user's tweets

4 Dataset Twitter's streaming API Nov 1, 2013 to Nov 14, 2013 randomly sample 1000 users Tweets from last one month (Oct 2013) historical tweets (max 200)  average influence score: 0.213 SD: 0.098

5 Psycholinguistic Analysis from text How to measure word use ?  users’ historical tweets with the Linguistic Inquiry and Word Count (LIWC) 2001 dictionary How to computed his/her LIWC based scores?  in each category as the ratio of the number of occurrences of words in that category in one’s tweets and the total number of words in his/her tweets

6 Influence and Word Use

7 Finding from analysis LIWC category that negatively correlated with influence score: Negative emotion physical states inhibition

8 LIWC category that positively correlated with influence score: more interactive positive feelings or emotion determination and desires for the future Finding from previous analysis

9 Prediction Models Using Weka regression analysis and a classification  influence score Evaluate the performance

10 Regression analysis linear regressions  predict influence score using LIWC measures

11 Classification study 1 supervised binary machine learning algorithms

12 divide influence scores into 10 equal sized bins, and trained supervised classifiers with 10 classes Classification study 2

13 Suggestion Adding more criteria for measure influence Other social media Real application – political campaigns

14 Conclusion Correlations of word usage with influence behavior discovers a set of psycholinguistic categories identify users early to be an influencer


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