1. Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop

2. Welcome! Jake Schlachter jake@foodcoopinitiative.coop Princeton, NJ

3. 4 Cornerstones in 3 Stages

6. Membership growth?

7. Membership (fantasy?)

8. Membership plateau

9. Endowed Relational Capacity

11. Early exponential growth

14. Adoption curve

16. … vs. Earned Relational Capacity

17. In the long run…

18. Moving people to take action

19. STAGNATION MOTIVATION Inertia Apathy Fear Isolation Self Doubt URGENCY ANGER HOPE SOLIDARITY YCMD STAGNATION

20. MOTIVATION Inertia Apathy Fear Isolation Self Doubt URGENCY ANGER HOPE SOLIDARITY YCMD

21. What is Public Narrative?

22. Action Inaction ConfidenceSelf-doubt IsolationInertiaFearApathySolidarityUrgencyHopeAnger

23. Action Inaction ConfidenceSelf-doubt IsolationInertiaFearApathySolidarityUrgencyHopeAnger

24. Is it worth it?Can I do it? Confidence

25. Am I inspired by this vision? Is the leadership credible? Do I have these interests? Do I think a co-op will solve them? Do I think this team and organization will be able to achieve a new co-op? Do I trust and respect the speaker? Do I know other people who have joined? Am I like the people who have joined? Is this for people like me? Do I see the need to join before it opens? Will I actually shop at the co-op? Am I financially able to join for the full amount? Is there an installment plan? Do I need to get permission from my spouse first? Can I pledge to join? Will I be able to afford the food at the co-op? Can I learn more about the co-op and team at a meeting, or talking with leadership 1:1? Can I do it?Is it worth it? Your presentation needs to answer these questions!

26. Vision  Credibility Staying niche, or becoming mainstream?

27. Why do people recruit? Is it worth it?Can I do it?

28. How much trust do you need to invest $200? Prospect Member Showing up Ownership Leadership ?

29. How much trust do you need to tell your boss to invest $200? Prospect Member Showing up Ownership Leadership ?!

30. The name of the game: Grassroots Organizing

31. 1:1s and House meetings

32. The Iron Law of Organizing Never do for someone what he or she is capable of doing for him or her self.

33. The job of the organizer Identify and recruit the people needed to do the work of starting the co-op, and keep them working together effectively.

35. Thank you! Resources: Michael Jacoby Brown, Building Powerful Community Organizations New Organizing Institute, http://www.neworganizing.com http://www.neworganizing.com My workshop slides, handouts at http://s.coop/LCMTrainingApr21 http://s.coop/LCMTrainingApr21 My workshop videos at http://s.coop/RecruitmentVideos http://s.coop/RecruitmentVideos The IAF (Industrial Areas Foundation) – organizers par excellence. www.industrialareasfoundation. org Blessed Are the Organized (Stout) Jake Schlachter jake@foodcoopinitiative.coop Princeton, NJ