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Owning and Operating a Business The Business Plan
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Initial Steps Before starting a business: See if there is a demand Market research Develop a business plan Written description All aspects What, who, why?? Focus!! Used by potential investors
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Venture Checklist What? Who? Why? Cost? Employees? Physical facilities? Legal documents? Money?
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Parts of a Business Plan Well organized Easy to read Logical 16 essential parts
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Executive Summary Brief account of key points No more than 2 pages Most important info Compelling story Persuasive Foundational
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Management Team Plan and Company Description Presents qualifications Execute business concept Gaps Provides outline Size, scope, type Success
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Product and Service Plan Description Nature of business Unique features Growth potential
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Vision and Mission Statements Guiding principles Vision – Establishes scope and purpose of a company Reflects values and beliefs Mission – Specific aspirations of a company Major goals
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Bishop Kearney High School Vision Statement: Bishop Kearney High School is a vibrant community dedicated to providing an environment in which high academic expectations, spirituality, and a strong sense of Catholic community enhance the education of the whole person. Mission Statement: The mission of Bishop Kearney High School is to empower young men and women to reach their full potential - academically, spiritually, and socially - by providing a college preparatory, values-based Catholic education in a student-centered family atmosphere, in keeping with the tradition of the Christian Brothers and the School Sisters of Notre Dame. Go to the Internet -find one company that you do business with and look up their mission and/or vision statement; what do these statements tell you about the company
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Industry Overview and Market Analysis Presents research Trends and growth Customer profile Marketing and sales strategy Geographic, economic, demographic data
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Competitive Analysis and Marketing Plan Advantages Gather information Web sites Customer interviews Trade shows Articles Customer awareness Pricing Image Budget Tactics
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Operational Plan and Organizational Plan Business processes Production and delivery People Management philosophy Go to web and look up definition of philosophy Form of business
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Financial Plan and Growth Plan Forecasts Statements Provides proof Expansion Plans To grow and deal with growth
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