1. High Street UK 2020 An update Simon Quin Institute of Place Management

2. Vitality & viability

3. Alsager Altrincham Ballymena Barnsley Congleton Holmfirth Market Rasen Morley St George, Bristol Wrexham

4. Literature review finding the evidence

5. 22 experts ranked 201 factors

6. 1.How much influence each factor has on the vitality and viability of the High Street 2.How much control a location has over the factor

7. Forget it Live with it Not worth it Get on with it! Get on with it! How much each factor influences vitality and viability How much control over a factor HSUK 2020 model

9. Attractions Accessibility Amenity Action 4 As

10. Retailers Comparison/convenience Chain vs Independent Merchandise Anchors Diversity Entertainment & Leisure 1. Attractions what the centre has to offer

11. Walking Accessible Liveable 2. Accessibility getting into, out of, and around the centre

12. Appearance Experience Necessities Attractiveness Recreational space Safety and crime Store development 3. Amenity experience within the centre

13. 4. Action making things happen

14. Activity hours Vision & strategy (leadership) Place marketing Management Barriers to entry Place assurance Adaptability Networks & partnerships 4. Animator making things happen

15. Repositioning Reinventin g Rebranding Restructuring 4 Rs

16. Repositioning “a strategy to enable places to identify distinct capabilities and develop competitive advantages” (Kavaratzis & Ashworth 2008; Edensor 1998)

17. Footfall data indicator of vitality Supplied by Springboard 62 UK towns and cities 30 months of footfall (2012-2014) 563,828,709 people counted!

18. Spatial Macro Meso Micro FOOTFALL Catchme nt Econom y Competi tion Vacanc y Internet Locati on Organisat ion Offer

19. Spatial Macro Meso Micro MORLEY FOOTFALL FORECAST

20. 451,793 Spatial Resident population and employment Location + Morley is located in a densely populated area + Has a high walkable resident population + Has 1.040 businesses - It is in the North

21. 232,280 Meso Competition Vacancy -Catchment is attracted to other, stronger centres -Town’s attractiveness is weakened by vacancy

22. 167,424 Micro Organisation Offer -13% of footfall lost through lack of organisational control -Lack of footfall profile. Is Morley providing an appropriate offer? (Comparison, Convenience or Speciality?) Mansfield, Gravesend, Grimsby

23. 150,581 Macro Average monthly footfall in 2020 Economy Internet shopping Smaller, comparison shopping towns more at risk. Retail parks and Internet taking more footfall.

24. Why measure footfall?  Represents how important you are to your catchment – not just retail  Tells you what type of town you are  Tells you if initiatives are working  Helps town and stakeholders adapt to changing conditions

25. What type of town are you? 1. Comparison Shopping Town A strong retail offer.

26. Comparison Shopping towns  Wide range of retail choice  Strong retail anchor(s)  Large catchment area  Accessible by choice of means of transport  Organise themselves to compete with other comparison towns and channels

27. What type of town are you? 2. Speciality town A unique offer, including retail, events, heritage, etc.

28. Speciality towns  Offer something unique and special  Anchor(s) not retail  Attract visitors but serve local population  Have longer dwell time  Organise themselves to protect and promote identity and positioning

29. What type of town are you? 3. Convenience/Community town A convenient location for a mix of retail, services and other benefits.

30. Convenience/community town  Focused on local community – offer, opening times, events etc  Convenience anchor – work, public transport, food shopping, markets  Offers convenient mix of goods and services  Accessible and locally connected

31. Convenience/community town  Organise themselves to manage accessibility, concentration, reliability, and customer service…… and identify additions to augment offer (click & collect etc)

32. and Morley?  We don’t know….  A convenient/community town with some comparison shopping offer?  Footfall profile needed to assess

33. Questions 1.Will the business plan position Morley with the correct offer for catchment? 2.Is business plan addressing the 25 HSUK2020 priorities? simon@placemanagement.org