1. Business Communication Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu

2. Beginnings

3. 38 Years Later

4. 7 Years Later

5. Galactic Internet OneWeb, LTD.

6. Greg Wyler’s Business Plan

7. Assignment One As a soon-to-be college graduate, you will be starting your own business or joining an existing company soon. In either instance, you may be asked to write a business plan. If you start your own company, a business plan is part of the initial package required to get financial approval. If you work for an existing company, your company may begin a new venture, which would require a business plan. Use your imagination, put yourself in whatever business scenario you choose and write a business plan relating to that scenario. Additionally, research other corporation's business plans to get an idea of effective and ineffective methods.

8. Assignment Two Students should choose a job that he/she is qualified for upon graduation from college. Research the company and prepare the appropriate job application documents and prepare for an interview. Produce a resume and cover letter appropriate for the position.

9. Assignments Choose a business scenario/ Write a business plan/Review other scenarios/Effective and ineffective Find a job/research the company and industry/Prepare for interview

10. Business Research Financial Information Internal Operations Questions –Like business plans Finding this information requires Specialized Tools

11. What Type of Business ? Publicly Traded Private Subsidiary Knowing will help direct your research…

12. Research: Content is Key News/trade/academic articles Company and/or industry profiles Analyst reports Consumer and marketing information International information Directory information Raw (mostly financial/economic) data

13. Library Business Databases Business Source Complete LexisNexis Academic Hoover’s

14. Researching the Assignments Industries Companies People All Three are options for finding good information

15. Business Source Complete Journal/News Articles Industry Profiles Market Research Reports SWOT Analysis * –Strength/Weakness/Opportunity/Threats

16. Fitness Centers

17. Fitness Center

18. Business Source Complete Journal/News Articles Industry Profiles Market Research Reports SWOT Analysis* –Strength/Weakness/Opportunity/Threats (Good for Comparison part of Assignment)

19. Video Tutorial

20. LexisNexis: Search by Content Type Dossier –Company, Executive, Industry, Compare Company Profiles SEC Filings

21. Video Tutorial 2

22. Hoovers Use Hoovers to review the following criteria: –Industry Information –Challenges –Competitors –Financial Summary –Competitive Landscape –NAICS Code Attack the Challenges

23. HooversHoovers: for Assignment Trends & Opportunities Executive Insights Business Challenges As your Librarian I highly recommend this database…

24. Video Tutorial 3

25. NAICS North American Industry Classification System NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. Standard Industrial Classification (SIC) System (Older) http://www.census.gov/eos/www/naics/

26. Hoovers Search Information on Specific Companies –Financial data –Annual reports –Competitors –Officer names

27. Hoovers Find a job/research the company and industry Call Preparation Questions Good Information for Assignment Two

28. Resources: Assignment Two Glassdoor - Database with millions of company reviews, CEO approval ratings, salary reports, interview reviews and questionsGlassdoor Glassdoor for Students Indeed – Job Search EngineIndeed

29. CLASS EXERCISE

30. Questions? Contact me: Frederic Murray 774-7113 frederic.murray@swosu.edu

31. Thanks!