1. By Joey Zimmerman

2. Why Steve Rogers?  Steve Rogers was chosen to be the recipient of the Super Soldier serum. Steve Rogers was a frail small man. With high character. He wanted to fight to protect his country, not to kill Nazis.

3. Powers  Captain America’s athletic abilities are enhanced to a level that they are unprecedented among humans. Bottom line is, he is a boss, a bad ass, and everyone knows it. he also has this super swank shield that can block and protect him from anything.

4. Demographics  Cap M’urica is ageless… He was frozen in ice for like 40+ years so we don’t really know how old he is… sorry Madam  Cap is male, not married, but he did get with a really hot girl in the movie.

5. Psychographics  Captain America is a quiet man, but he does stand up for what is right.  Captain America is a person of high character, a lot of integrity.

6. Similarities and Differences  Cap and I are similar because we are American, and I love my close friends and would do anything for them.  We are different because I didn’t take steroids/ a super human serum… and I don’t own a shield.

7. Rights  Owned by Marvel’s Stan Lee.

8. Marketing?  Captain America was utilized as in icon for the war effort. He was sent around America to promote the war effort.

9. Future Marketing  I would continue Marketing Captain America by making more movies, because that really gets his name out there. The movie was a great success.  Using Captain America to support the war was a huge success, It could work the same way with promoting peace.