2. G eographical Indications of Punjab By Ch.Hamid Malhi President, The Heritage Association

3. What are Geographical Indications? “……. Indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.” (Article 22 of TRIPS Agreement)

4. A GI has…. Reputation Reputation Origin Origin Quality or Quality or Any other characteristic linked to origin Any other characteristic linked to origin

5. GI ….. Is not created but it exists Has a history of link to origin Economic importance for its stakeholders Is a collective protection available to all who perform according to the regulations Reinforces confidence of the consumer

6. Unique protection of a local development tool Value addition to local economy Prevents relocation of production area Different from Trade Marks Ensures collective pride to the producers Prevents the transfer of traditional methods to areas outside their origin.

7. Regulations All phases of production must be completed within the area of origin (map) The producer (stakeholder) should at least have 5-10 years of experience recognised by the committee. The quality of the end product to be certified by the committee

8. Some GIs of Punjab…. Basmati Rice Phulkari Neeli Buffalo Sahiwal Cattle Multan Mango Sargodha Kinnow ….

9. Other GIs of Punjab…  Chiniot Wood Work  Blue Pottery of Multan  Camel Skin Work Multan  Camel Bone Work Multan  Sillanwali Lac Work  Truck Decoration of Qamar Machanni……..

10. Regional Status- India Journals 49 Applications filed 387 Registered 178 Handicrafts 120 Food & Agri 55

11. Country (Punjab) Status Journals None Applications with TMR 12 Registered 1 - Basmati 2008 ( Pending SHC appeal since 2008) Much behind the pace

12. A Stakeholder chain committed to… Its Protection Quality production Origin certification Quality assurance to the consumer

13. Who…. Defines? Maintains quality production? Assures quality & origin? Takes the responsibility?

14. The Stakeholders The producers:- Growers (agricultural products) Farmers ( livestock) Artisans (handicrafts) Craftsmen (handicrafts)

15. S Traders Businesses Factory owners Processors Exporters

16. The chain will vary from product to product. The stakeholder share in the end product will also differ.

17. I,C&I provides guidance in Awareness Development Promotion

18. Process of production Enlisting stakeholders A quality mechanism A Committee An organisation

19. Registering an organisation Preparing & filing an application Awareness of the stakeholders Commitment to a quality product Promotional activities

20. Thanks