1. Consumerization of IT Microsoft in the Enterprise

2. Consumer Trends Driving IT Natural interaction Data explosion Social computing Ecosystem of computers Pervasive displays Ubiquitous connectivity Cloud computing

3. The Changing Role of IT Microsoft is uniquely able to help you balance user expectations with enterprise requirements. Security and management …tools that help IT to protect the enterprise Windows-based devices … that people love to use Windows Next We have four pillars to our strategy: Application development …tools that simplify and enrich the developer experience Productivity …tools that work like and with popular consumer services

4. Windows-Based Devices That People Love to Use… Range of form factors to meet varying business needs A look ahead… “Windows 8”—a re-imagining of Windows: Will run on new low-power system-on-a-chip architectures including ARM. Will run on Intel and AMD x86 Will include immersive touch experiences, support pen/handwriting capabilities, and allow remote control Windows will run across a wide variety of devices bringing the ability to securely manage the device, print, USB, etc. Great for content consumption and content creation

5. Security and Management Tools That Help IT to Protect the Enterprise Central, unified management platform Access control based on the level of trust A look ahead… With System Center 2012, manage any mobile device that connects through Exchange ActiveSync, including Windows-, iOS-, Symbian-, and Android- based devices Will manage Windows devices best and be best- in-class on other devices Achieve the same management results as with on- premises solutions at a lower cost Level of business impact (means of access) Single, end-to-end security and management platform Low (Web) Medium (VDI/Citrix) High (DirectAccess, enterprise VPN) Managed Unmanaged

6. Productivity Tools That Work Like and With Popular Consumer Technology Best productivity experience— anywhere Integrated social tools and applications A look ahead… Connected productivity: Complete Microsoft Office experience with services integration Includes Lync voice, mobile, and Mac client support Privacy practices that support global standards Integration with external social networks Productivity will be best on Windows And best-in-class on other devices Internal social computing tools Presence & IM Voice & video Online meetings Social networking

7. Application Development Tools That Simplify and Enrich the Developer Experience A look ahead… New kinds of experiences with native capabilities in “Windows 8” using the power of HTML5: Fast, fluid, and dynamic applications Full-screen and touch-centric user experience New user interface designed to work seamlessly with a diversity of devices and form factors One development environment for all devices Ability to enhance and extend apps with the cloud Unified application developmentConsistent, connected experiences across the PC, mobile devices, and browser

8. Why Microsoft? Natural interaction Data explosion Social computing Ecosystem of computers Pervasive displays Ubiquitous connectivity Cloud computing Microsoft is embracing the consumerization of IT. the only vendor to span devices, traditional software, and cloud services… We have broad and deep experience in enterprise and consumer market segments …and bring you Security and Management and a Unified Application Development environment.