1. Shared Discovery & Viral Application Growth LEVERAGING SOCIAL & PERSONAL NETWORKS TO DRIVE ECOMMERCE 1 Gift Wishlist Display Rate Recommend SHARE DISCOVER BUY Provide the ultimate discovery and purchasing experience for music and applications on mobile devices

2. Social Network Friends Share purchase, review, etc events with SN friends Invited Friends Invite social network friends to connect LEVERAGING SOCIAL & PERSONAL NETWORKS TO DRIVE ECOMMERCE 2 Leveraging Existing Social Graph to Deliver Apps and Drive Revenues Network Address Book Configure and control extent and nature of sharing Get relevant recommendations based on social relationships

3. Boosting Sales Through Social Discovery LEVERAGING SOCIAL & PERSONAL NETWORKS TO DRIVE ECOMMERCE 3 More Users Attract new users through friends More Apps Expose relevant long tail content through shared discovery Reduce Churn Improve loyalty by leveraging ties between users High Frequency Boost Sales Increase purchase frequency through friends’ activities Increase monthly revenue and life time value

4. Revenue Opportunity LEVERAGING SOCIAL & PERSONAL NETWORKS TO DRIVE ECOMMERCE 4 3 £ Bn. revenue gain