1. 496241305 呂美欣 June 496242311 藍詩渝 Caroline 497230602 李孟軒 Joyce Mister Donut

2. History North America Founded in 1956 Changing their name to Dunkin' Donuts. Japan and Asia Introduced into Japan in 1971. Changing it’s name Mister Donut Japan.

3. Concept 「客の心を心とせよ」 Stands in customer's angle

5. SWOT Strength Having good locations Combined with fast food and unique style The fixed customers and high customer confidence Endorsed by famous stars

6. SWOT Weakness Common fast food chains are more appealing Saturated market The short expiration date A few branch stores

7. SWOT Opportunity Keeping on developing new flavor Monopolization Developing potential Public praise

8. SWOT Threat Competition The rising price of raw materials

9. It is successful developing mister donut in Taiwan. Following the steps of Japan. Conclusion

10. The End