1. Making Connections By Clicks of a Mouse
HomeBase
Making Connections By
Clicks of a Mouse

2. HomeBase: Staying Connected
Your window to access functional features and services exclusive to you online at sutton.com
View the latest:
Headline news
Realtor of the Week
Promotional items

3. HomeBase: Staying Connected
Gain access to:
Your sutton.com account
Templates
Newsletters
The Sutton Stores
Sutton University
Sutton Spirit
Approved Suppliers
Personal homepage creation and editing
Graphics Manual
Supportive resources

4. Click here to access Brokers Corner
Exclusive to Sutton Brokers
Click here to access Brokers Corner

5. Brokers Corner Access to: Forms Statistics Marketing Presentations
Discussion forum
Connect with
other brokers

6. Access to All Your Sutton Tools
MARKETING
Access to All Your
Sutton Tools

7. Sutton Online Stores Online Promotional Products
You can purchase Sutton products for use in promoting your business
Order Suttonized or personalized promotional items to give to your clients such as t-shirts, hats, pens, balloons, mugs, and much more

8. Sutton Online Stores Online Printing Products
Fast, convenient and safe online ordering for your printing needs
Order business cards, letterheads, envelopes and other printed materials online

9. Sutton Online Stores Competitive pricing Convenient Great service
High quality
Make great gifts for your clients
User-friendly site
Delivered directly to you
Brand extension

10. Newsletters Sutton E-Newsletter Promote yourself by:
Submitting marketing ideas
Sharing your thoughts and insights
increases your visibility and
opportunities for referrals!
Stay informed on latest happenings in Sutton Offices across Canada
Network with other fellow Sutton Associates across Canada by using the newsletter to share ideas
Find out what other offices are doing

11. Newsletters Continued…
Sutton E-newsletter
Features success tips and Marketing ideas
Learn new marketing, sales and networking tips
Find out about market trends
Use ‘Tech Tips’ to become more computer savvy
Stay motivated and get energized with new ideas

12. Newsletters Continued…
Sutton E-newsletter
Participate in prize draws and win great gifts
Topics constantly change to suit your needs
if you would like to share your ideas or success stories

13. Newsletters Today@Sutton Archived articles on past Sutton news
Refer to past tips and tools

14. Home Run Newsletter Did you know that it can cost
500% more to attract a new
client than it can to keep an
existing client?
The Home Run Newsletter is the ideal tool for staying ‘top of mind’ awareness with your existing clients.
Cost effective tool to help keep your leads pipeline full!
Maintain your level of income throughout the year.

15. Home Run Newsletter Continued…
4 newsletter versions to choose from
Available 6 or 10 issues per year
Full-color agent photo along with fully customized contact info
Newsletters are customized, printed and mailed to agent's list on their behalf
Listings or recently sold properties can be featured with colour photographs and updated easily and directly by individual agents

16. Home Run Newsletter Continued…
To learn more
Visit:
Phone:
1 (800)

17. Templates Choose from these Templates: Seasonal Templates
Feature Sheets
Listing Presentation
Just Listed Flyers
Agent Focus Flyers

18. Seasonal Templates Exclusive access to Sutton Sales Associates
Stay in touch with your clients
Send out an campaign each Season
Or they look great as printed newsletters as well
Hand them out at your Open Houses
Widens your sphere of influence

19. Seasonal Templates Choose from 3 professionally designed templates
Attractive new design and article each Season
Helpful home tips for your clients
Add your own written article or choose one from the Sutton Library
Or use only the graphics for your own articles

20. Seasonal Templates
Fully customizable with your own personal contact information
As simple as adding your photo and contact info in Microsoft Word
Cost effective way to keep in touch with your clients
Professionally written, relevant content ready to assist with your marketing efforts

21. Feature Sheets
Download free, easy to customize feature sheets to showcase your listings in style!
Make a positive impact!
Impress your listing clients
Impress potential buyers
Highlight the marketable features of the property
Hand them out at your Open Houses

22. Feature Sheets Continued…
4 styles to choose from
Easy to edit saves you time
Add your photo and contact info to personalize your sheet
Available in Microsoft PowerPoint or Word format
Impressing your customers has
never been easier!

23. Downloadable Listing Presentation
Use a Winning Listing Presentation
Keeps you on track
Helps you differentiate yourself
Allows you to add value
Set out expectations
Professionally designed
Easy to customize – can add or remove slides easily
Available in Microsoft PowerPoint format

24. Just Listed Sheets Promote Your Listings!
Can be converted to Just Sold Sheets
2 templates to choose from
Easy to edit saves you time
Available in Word format
Good tool for prospecting

25. Just Listed Sheets Continued…
Include photos of your listing. Help potential buyers visualize the best features of your listing.
Highlight the marketable features of your listing.
Feature the price and location. Decide how you want to promote your listing!
Write a brief description of the listing.
Persuade the potential buyer that this is the home for them!
And of course....Promote yourself by including your personal photo and contact information.

26. Agent Focus Flyers Get Your Name Out There! Good tool for farming
Introduce yourself to potential clients and a new community
Make your presence known
Highlight your expertise
Choose from 2 different styles
Available and easy to edit in MS Word format
Allows you to market yourself easily

27. Just Listed Postcards 4 different designs
Printed on 11” x 17” card stock
Fully customizable
6 on a page
Available in Word or Publisher
Great for farming

28. Templates How to get the most out of these templates:
Hand out any of the templates at your next open house
Distribute within your chosen target mail walk
Present to potential sellers these templates during your Listing Presentation
Gives you a great excuse to go knock on doors

29. Sutton MasterCard www.sutton.com/mastercard Designed for you
Exclusive to Sutton Associates
Leverage your Sutton brand with
this innovative marketing tool
Unique marketing tool that exemplifies the strength of Sutton
Use it as a listing tool that defines the strength of Sutton

30. Sutton MasterCard Use this as a conversation ice-breaker
Introduce your client to the strength of Sutton with the Sutton MasterCard
With its distinctive style, the card is a definite ‘eye-catcher’ and a certain conversation piece
Differentiate yourself from the competition
Separate yourself from the competition in the highly competitive environment you operate in
Leverage your marketing savvy with this unique opportunity
Company Definition
Your company’s partnership with MasterCard, a world financial leader

31. Sutton MasterCard Corporate Strength
The strength of Sutton’s 8,300+ realtor network behind you, the strength needed to qualify for this card
Get Instant Recognition
The strength of the Sutton brand and the instant recognition of the MasterCard name add up to a dynamite combination
Gain your client’s trust
Adding the Sutton MasterCard to your presentation provides a clear indication of Sutton’s prominence

32. Sutton MasterCard Benefits Apply online at www.sutton.com/mastercard
No annual fee
Worldwide acceptance
Low introductory interest rates
Credit limit up to $100,000
90 day Purchase Assurance for theft and damage of products
Unparalleled 24-hour Customer service
Emergency replacement within 48 hours for lost and stolen cards
Around-the-clock fraud protection
Apply online at

33. Convenient, useful and easy to use online resources

34. Tools
Library
The Sutton Library contains resources for buyers, sellers, homeowners, and real estate professionals
Information on home repairs, financing, real estate agents, builders, scams, and more
Use these articles for your personal marketing
Create booklets to send out to clients

35. Sutton University www.suttonuniversity.com Exclusive to Sutton Members
Free online education forum
Your source for FREE courses on effective marketing, computer skills, and motivational tips
New presentations added continuously

36. Sutton University www.suttonuniversity.com
Access to downloads and customizable MS PowerPoint and Viewlet courses and presentations
Take the course concept and apply it to a specific matter
Developed by credible advisors, our courses have been designed specifically to meet your requirements
Templates available for your listings presentations
Save any presentation, use it as a template and then customize it to meet your professional needs
Best of all, because it is browser based, you can access from anywhere you have an Internet connection!

37. Sutton University www.suttonuniversity.com Sales Associates:
Tips to better your business
Tips to stay motivated

38. Sutton University www.suttonuniversity.com
Categories of courses available:
Sales/Marketing
Computers/Technical
Motivational
Recruiting

39. Sutton University www.suttonuniversity.com Sales/Marketing
Marketing tips
Templates for listings presentation
Buyer's Proposal
Your Real Estate Resume
Your Listing Checklist
& much more…

40. Sutton University www.suttonuniversity.com Computer/Technical
Navigating through HomeBase
Navigating through sutton.com
Archived Tech Tips articles from E-newsletter
Great tips for getting more out of technology

41. Sutton University www.suttonuniversity.com Motivational
How to stay positive
How to be a better salesperson
Tips on goal setting

42. Calculator
Fast and convenient access to an online mortgage and investment calculator
Calculate your mortgage through our Home Financing Calculator
Calculate interest through our Investment Calculator

43. Sutton Referral Directory
Ultimate source of contact information for Sutton Offices and Associates across Canada
Bi-annual circulations of over 8,300
Valuable marketing vehicle to showcase your professional services
Generate referral leads

44. Sutton Referral Directory
Why advertise?
Market yourself efficiently and effectively
Reach an audience of 8,300 potential referral sources
Get access to the most highly motivated and qualified leads available
Gain exposure and attention
Use your ad for your listing presentation

45. Sutton Referral Directory
Benefits of Advertising
Highly targeted and cost effective marketing
Your ad reaches its target market for at least 6 months!
Professionally designed ad templates make creating your ad quick and effective
Your ad can be easily personalized to harmonize with your existing marketing efforts

46. Sutton Referral Directory
Referral Directory Online
Secure, online ordering available
Digital certificates encrypt personal data and credit card information
Send referrals online
Find Sutton Associates by region, specialties or languages

47. Sutton Approved Suppliers Website
Resource center for suppliers of quality goods and services
Sutton has leveraged its strength and size to provide associates with access to Canada’s largest and trusted brands

48. Sutton Approved Suppliers Website
Benefits of using an approved supplier
All Approved Suppliers adhere to the Sutton Graphic Standards
Excellent customer service
Competitive pricing
Discounts for Sutton Agents
Regional and national suppliers
Don’t waste time searching for a qualified suppliers – Sutton Approved Suppliers are ready and willing to work for you!

49. Sutton Approved Suppliers Website
Website offers a full spectrum of suppliers with products and services to meet your professional needs
Regionally organized suppliers
Easy to find a supplier in your area!
User-friendly
Approved Suppliers are easy to reach through the contact information provided through this site or through their Sutton customer websites

50. Graphics Manual
Sutton corporate logo is designed to be language neutral, international and consistent in all media applications
By adhering to graphic standards you help strengthen the Sutton Brand
As consumers feel that a strong brand equates with better quality, you enhance consumer perception of your own business as a result!

51. Graphics Manual
Download high quality Sutton Logos and Award symbols to use in your marketing materials
Download instructions to create Sutton letterheads and business cards
Guidelines for lawn signs, office signage, and other commercial signage

52. Sutton Spirit Website www.suttonspirit.com
Draw attention to your charitable event and your business by placing your event on the calendar of events
Easily leverage the power of suttonspirit.com to showcase your corporate giving
Establish yourself and your business as a leader within your community

53. Sutton Spirit Website www.suttonspirit.com
Allows you to harness the power sutton.com's 130,000 unique visitors per month (that’s over 1,000,000 hits)
Dramatically increase public awareness of yourself and your community, region, or nation wide charitable event!
Use as a resource for generating ideas for your own charity events
Tips on how to get involved
Share your ideas with others
Share photos of your events with others

54. Sutton Spirit Website www.suttonspirit.com Intuitive and easy to use
Very similar to Microsoft Word
Add your own stories and events quickly
Best of all, because it is browser based, you can access from anywhere you have an Internet connection!

55. Sutton Spirit Website Benefits… www.suttonspirit.com
Easy to use, Browser Based Technology:
Allows you to easily create your own account
Load detailed descriptions of your own events to share with the world
Share text, photos, and web links - all without having to know anything about html, ftp programs, or other web based technologies

56. Sutton Spirit Website www.suttonspirit.com
Search Engine Friendly Design:
The dynamic nature of the suttonspirit.com content structure helps get your event noticed beyond sutton.com
Creates search engine friendly pages that tend to rank highly on popular search engines such as Google

57. Canada Post Unaddressed Admail
Easy to use - only 4 steps to create and print your order, obtain a receipt and label.
Fast - no need to complete and
calculate paper forms nor the
need to remember contract and
customer numbers.
Targeted - links to Canada Post
mail walk maps and postal code
targeting tools.
Cost Effective - automatically
gives you the best Sutton pricing
plus you get an additional 2% off for using the automatically prepared bar-coded labels.
Easy to Pay - online secured credit card payment.
Accessible directly from Homebase!

58. Editing Your Personal Homepage
User Options
Editing Your
Personal Homepage

59. Sutton Flexi-Sites Upgrade to a 6-page flexi site for free
Update your personal contact information
Ensure buyers and sellers can get a hold of you
Update your listings
Searchable by general public through sutton.com and through your website

60. Sutton Flexi-Sites Allows you to market directly to your clients
Update or change the contents of your site easily, thereby satisfying the needs and wants of your client
4 different looks to choose from

61. Sutton Flexi-Sites Showcase awards achieved and skill sets you possess
Add your listings and favourite industry links
Flexible & web-based – anytime, anywhere there is access to the internet
Take advantage of the strong Sutton brand and secure a prime location for catching business on the net

62. Franchise Updater
Allows you to update your office and sales associate information
Real time
Accessible only by Brokers, Managers and Office Administrators

63. Click here to edit Office News and Edit Franchise Homepage
Franchise Updater
Click here to edit Office News and Edit Franchise Homepage

64. Franchise Updater Purposes and Benefits…
Edit information for the franchise and sales associates
Obtain accounts and websites for sales associates
Invoicing
Add and delete sales associates to the system

65. Franchise Updater Keeps track of start dates for sales associates
Tenure Awards
Roster for the Referral Directory
Roster is pulled directly from the Franchise Updater
Webmail and Homebase support
Resetting passwords for sales associates
Recruiting

66. Franchise Updater Edit Franchise Homepage Add your Broker Greeting
Edit Office News that displays in HomeBase
Updates
Announcements
To ensure that the salespeople can be found on sutton.com
Highlights their capabilities
Languages
Specializations
Preferred method of contact
Links to personal websites

67. sutton.com Email Advantages
Accessible from anytime, anywhere you have internet access
Leverage your brand by using sutton.com
Spam filtration blocking more than 50,000 junk messages per day
Highly effective virus protection
Over 99.9% filtration rate
Over 99.9% uptime
Quickly refer to correspondences
Lots of great extra features

68. sutton.com Email Auto-forwarding
Prefer only managing one account? You can easily forward your Sutton mail to another existing account
If you have your own domain, forward your sutton.com s to that account
Allows you to share your s
Setting up multiple auto forwards is a snap, allowing you to keep your whole team informed
Good insurance policy

69. sutton.com Email Auto Reply Going away on vacation?
Auto Reply lets all your clients know that you are currently away, and when you will be back
Unavailable for a period of time?
Customize your response

70. sutton.com Email Folder Management
Create and name your own folders to easily manage your messages
You can create rules to automatically move messages to different folders depending on their subject, sender or content

71. sutton.com Email Address Book
Easily add contacts to your address book with “1 click”
Create unique contact lists for sending group s
Save time and send multiple campaigns to your clients
Customize what information you want to keep for your contacts
Import/Export address book from Outlook
Access your Address Book anytime, anywhere
Advance Search functions
No need to scroll through your entire address book

72. sutton.com Email Mail Management
Maintaining mailbox storage space is easy
You can delete old messages with one click:
On login
Weekly
Monthly
Or after a set number of days

73. sutton.com Email Spell Check
Send out professional and accurate s to your clients
English only