1. Milestone in Journalism Jools Oughtibridge 18 th December 2014

2. Introduction of Commercial Radio 1973 to today

3. Prior to 1973 1922 - The British Broadcasting Company started broadcasting on radio. 1922-4 - 11 Radio Stations around the UK 1926 - The British Broadcasting Corporation was formed, as Public Service Corporation.

4. r

5. Prior to 1973 1927 – Local stations started to be phased out, replaced by “The Regional Programme”. 1939 – Outbreak of war. One national radio station – The Home Service 1945 – Post war – 3 radio stations, Home Service, Light Programme, Third Programme.

6. Prior to 1973 1967 – BBC launched Radio 1, 3 existing national stations became Radio 2/3/4. 1967 - BBC Local Radio starts in Leicester 1971 – BBC Local Radio arrived in East Yorkshire and North Lincolnshire with Radio Humberside.

8. Introduction of Independent Local Radio 1973-76 – 19 Stations licenced to broadcast 1980-99 – Further 44 Stations licenced 1984 – Commercial ILR arrived in East Yorkshire and North Lincolnshire with Viking Radio. 17 th April – 6.55am

10. Introduction of Independent Local Radio By 1988 – 69 radio stations simulcast on VHF and MW. Each of the 69 Radio Stations had their own news team, providing local news for local people. Lots of journalism jobs within the industry.

11. Introduction of Independent Local Radio All sounds good….but there is a catch. Radio station bosses realised they could make more money by centralising certain elements of their network.

12. Viking Radio So “independent” Viking Radio, became part of Yorkshire Radio Network. This happened when Radio Hallam, and Pennine Radio got married, and took over Viking Radio. Programming shared during evenings and weekends.

13. Viking Radio During this simulcasting with Hallam and Pennine, local news output was dropped and National news was broadcast. As with other stations that carried out this practice, the news teams got smaller, as there was less work to do.

14. The Present Day Viking Radio 102.7fm, eventually became Viking FM 96.9 in 1986. Still located at The Boathouse on Commercial Road.

15. The Present Day Part of Bauer Media Group, one of the two giants of Commercial Broadcasting in the UK Has a portfolio of 45 radio stations, on FM, AM, DAB, and Online.

16. The Present Day Viking FM provide local programming during the following hours: 0600 – 1400 & 1500 – 1900 Mon-Fri 1400 – 1800 – Saturday 1200 - 1600 - Sunday

17. The Present Day Viking FM provide local news programming during the following hours: 0600 – 1300 & 1500 – 1830 Mon-Fri 0900 – 1200 – Saturday 0900 -- 1200 - Sunday

18. Staff All this output is created by 4 staff for the whole of the week. Head of News Reporter Breakfast News Reader Daytime News Reader

19. Listener Figures Holds 7.8% market share in output area, from a high of 18.6% in June 2000 Each listener counts for 6.7 hours per week (known as reach), from a high of 12.4 hours in December 1999 Total listeners 230,000 from a high of 376,000 in June 2000

20. Viking FM listeners – Rajar 99-14

22. What does this mean for the industry? 1973 heralded a fresh approach to local news journalism. Competition against the establishment BBC Local News – Both TV and Radio. With mergers and cross-broadcasting, less news is produced by fewer staff.

23. What does this mean for the industry? Who are the winners and who are the losers? Big conglomerates that provide Music Radio to the masses, sounding the same. – Winner Journalists working for the Radio Stations, finding jobs harder to come by - Losers

24. What does this mean for the industry? Who are the winners and who are the losers? Ultimately, we the listeners, who are treated the same as the rest of the country for large parts of the week, apart from Peak time (Breakfast, Mid Morning, Drive) Mon To Fri, and (Afternoons) Weekends - Losers

25. What does this mean for the industry? Broadcast Local news still provided by BBC TV and Radio, as well as another commercial station in the City. KCFM 99.8FM serves the city, but is also part of a larger radio network, the Lincs FM Group.

26. KCFM 99.8 Local news 0600-1800 Mon-Fri and 0600-1400 Weekends – Pre-recorded local headlines at other times. 3 staff – 1 senior journalist, 2 journalists to cover around 100 bulletins, plus voice tracked headlines.

27. In conclusion “Independent” Commercial Radio is over 40 years old. Set up to serve the local community. More and more programming is simulcast, therefore not local.

28. In conclusion Fewer journalist jobs in the sector, meaning that good staff are being lost to other media. Listeners moving away from established station that only provides 68 local hours per week. Other commercial, BBC, and community radio filling the gap.

29. In conclusion At least 5 community radio stations in Viking FM area, listener habits being diluted, and more local output is needed. High level of news thirst within the city, Newspapers and Hyper Local Websites such as Hyperfruit.

30. Community Radio – TMCR FM Today’s More Choice Radio in Thorne, 95.3FM, or streaming online. Tune in Sundays from 10am, Mondays from 4pm, and Tuesdays from 7am with yours truly!