1. The new world of collaboration

2. IBM Dedicated to LINUX and APACHE Saves 900 million dollars a year Invests 100 in open source projects Saves 900 on not running its own operating system Total ancillary market (servers, computers, etc) around 37 bil. dollars

3. Wikifying the workplace Xerox uses wikis for structuring its technology strategy The Geek Squad uses open gaming platforms for socializing and keeping in touch with its agents

4. The more daring proposition Open up your computing platform for people to do with it… Whatever Amazon.com Ec2 elastic computing cloud  Offers that kind of limitless computing universe that not many people have available  A computing utility Google Maps  A learning game: Alterpode.com  A company location utility  A social utility It is all based on the idea of OPENING UP YOUR API Facebook has become a social utility

5. With open APIs you can Create t-shirts - Cafepress Set up your store - Zazzle Make money – Threadless

6. Be less proprietary Be more like open source…