1. 597201014 Betty 597201117 Danny 597201208 Lia 597201351 Leah 597201258 Christine

2. I. Introduction Leah II. SWOT of I-phone A. Strength Christine B. Weakness Lia C. Opportunity Danny D. Threat Betty III. Conclusion

3. Let’s iPhone!

6. Functions of iphone Smart phoneCamera phone (5Megapixel) Multi-Touch :Big screen Various software Online store: App store Internet client: Wi- Fi, e-mail http://www.apple.com/tw/iphone/features/

8.  The high price approximately $ 24000- 28000  Simple color black/ white  Complicated functions such as WiFi, Camera, Video Recording and Editing  Glass screen fragile

10.  Taking the initiative---Smart phone  Take the emotion as the starting point http://attachpic.sogi.com.tw/upload/201006/20100608013517550.jpg

11.  Products launch on summer vacation http://attachpic.sogi.com.tw/upload/201006/20100608025818081.JPG

12.  Concise style (without any extra useless buttons) http://news.xinhuanet.com/internet/2010-10/08/12636005_31n.jpg

13.  Designed for the people, especially the young http://3.bp.blogspot.com/_Xd5e_7h-cg8/TGaXkF_6SvI/AAAAAAAACyM/vOihnVDa1wM/s640/iphone4.jpg

16.  Apple iPhones: Popular “Smartphone”  The main threat: Other Smartphones  Blackberry  HTC  Android  長江 NO.1 ( 山寨機 )  Google Nexus One

18. HTC

22.  Other Smartphones:  Imitating the similar function  Enhancing better function  Cheaper price

23. The “Threat” to iPhones:  Other Smartphones  Function  Price

24.  Jan. 6, 2010  America  Basic function:  Animated desktop  Touch panel  GPS  3D albums

25.  “Google” Function:  Google MAP  Google Search  Gmail  Google talk  Short cut menu

27.  螢幕尺寸〈對角線〉 8.89 9.40  公分、重量 133 公克 130 公克  作業系統 iPhone OS Android2.1  記憶體 8GB 16GB 4GB (~32GB)  相機 ( 畫素 ) 200 萬 500 萬  輸入法 多重觸控 觸控  影音 影音儲存、播放 影音擷取、儲存、 播放  音樂 ( 下載 ) 蘋果 iTunes 音樂商店 亞馬遜 MP3 商 店

28.  The Price:  About 529 U.S. dollars ≒ 16,843 N.T. dollars ‧ Strategy:  Lowering the price by cooperating  Cooperated price: About 179 U.S. dollars ≒ 5699 N.T. dollars

29. The “Threat” to iPhones:  Other Smartphones  Function  Price  The group who buys the iPhones

30.  Increaing the competitiveness:  Creative marketing strategies  Beautiful design  More functions  An iphone is not a cell phone with the computer function, but is a cell phone “and” computer.

31.  http://j610018299.pixnet.net/blog/post/5332313  http://www.shs.edu.tw/works/essay/2010/03/ ​ 20100 30113434878.pdf  http://tw.knowledge.yahoo.com/question/ ​ questio n?qid=1607053006131  http://www.e- zone.com.hk/discuz/ ​ viewthread.php?tid=17582  http://www.5itaiwan.tw/blog/read.php?1545

32. Thank you for your attention