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Published bySophia Holland Modified over 9 years ago
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Knowledge Generation and Communication www.espa.ac.uk
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Academic Impact
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Generating Evidence
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How Scientists Communicate Environmental Issues
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ESPA making Impact http://www.espa.ac.uk/impact
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Winning Hearts and Minds Mikoko Pamoja Kenya –2,490 community members are benefitting from an innovative carbon credit scheme supported by ESPA research. –A 20 year contract. worth US$ 17,000 this year. –The communities decided to invest in education for 2014.
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Key Messages Answer the right question for the right people! Become smarter about communicating positive messages on how the environment contributes to social and economic development / progress / results. Understand your audience and what they need. –You may need to provide additional evidence from outside your programme / organisation!
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