1. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 1 Firmex Webinar Series June 19 th, 2012 1:00 p.m. to 2:00 p.m. Please submit all questions to media@firmex.com Peter Lehrman CEO AxialMarket, Inc. 45 East 20 th Street, 12 th Floor New York, NY 10003 650-284-1910 peter.lehrman@axialmarket.com Twitter: @petelehrman Sourcing Deals in an Increasingly Networked World @Firmex, #FirmexWebinar

2. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 2 About Firmex Firmex is focused on providing the best virtual data room solution for managing corporate transactions and financial compliance Who uses Firmex? Firmex community includes over 200,000 users worldwide Conducted over 10,000 deals in the last 18 months Why offer a Webinar Series? As part of our value-added service, we believe it is important to offer educational resources to our expanding community Joel Lessem CEO Firmex

3. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 3 Peter Lehrman Peter is the CEO and Founder of AxialMarket, a confidential membership marketplace for qualified buyers and sellers of privately held businesses. AxialMarket helps acquirers, lenders and sellers create an online presence, build and advance relevant relationships and more successfully source and exchange opportunities. Prior to working at AxialMarket, Peter held positions in private equity at SFW Capital Partners and was part of the founding team at Gerson Lehrman Group, where he helped build the firm’s dominant global marketplace for on-demand business expertise. He earned his undergraduate degree from the University of Virginia and received his MBA from Stanford Business School. With 11 years of product strategy, product marketing, sales and online marketing experience, his professional career has been substantially dedicated to building high- value technology-powered B2B marketplaces where many thought they couldn’t exist.

4. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 4 Agenda The Internet – “From Transactions to Interactions” Online Networks – What are They? What’s their history? What’s happening on these networks and WIIFM? The Landscape of Deal Networks Takeaways and Q&A

5. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 5 Alert! Deals Aren’t Only Sourced on the Golf Course These Days

6. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 6 The Internet As a Platform Facilitating Transactions

7. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 7 There are Several Major Horizontal Online Networks

8. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 8 E-Commerce Real Estate Transactions Corporate Fin’l Transactions But Networks Tend to “Verticalize” Over Time…

9. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 9 150 million+ professionals on LinkedIn 60,000 subscribers to peHUB Wire Over 10,000 deals hosted and shared via AxialMarket Over $500M in secondary transaction via SecondMarket 200+ million users of Twitter 900 million people on Facebook Deal Professionals Increasingly Able to Leverage This Trend….

10. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 10 As Conversations & Real-time Information Markets Form Online

11. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 11 Deals Are Moving Online With Them… AxialMarket Total Deal Activity

12. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 12 Across Industries AxialMarket Overall Industry Activity

13. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 13 And Within Niche Industry Sub-Sectors

14. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 14 Domestically & Increasingly Across the Globe

15. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 15 Network Activity, at Scale, Becomes A Data Source

16. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 16 These aren’t Local Businesses; These are Real Enterprises AxialMarket Deal Activity > $30M-50M in Revenues

17. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 17 And The Buyers Are Going Where The Deals Are… AxialMarket Pursuit Activity of Deals In Market

18. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 18 AxialMarket Messaging Activity Regarding Deals And Finding New Ways to Connect & Share Information

19. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 19 Facilitating More Closed Deals That Originate Online Transactions Recorded and Marked As “Completed”

20. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 20 It’s Not Just Happening on AxialMarket…

21. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 21 Deal Professionals Need to Decide…. Do I want to be “Stuffy Steve?” “I only do deals with folks I’ve known” “I already know everyone in my industry” “We already see every deal that is worth anything”

22. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 22 “Building new relationships is core to my success” “I will get the best deals for me and my company if people can easily find me and find out what we’re looking for” “Getting the best deals is also about being an expert in that field, and ensuring people know that about me” Or “Harry the Hub”

23. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 23 If You’ve Decided You Want to be Harry, Here’s How to Get Started…. 1.Figure out which online networks are relevant for you 2.Join the right ones 3.Begin building your presence and upload your transaction history 4.Clarify your focus, goals and expertise; the more proof (done deals, CEO testimonials), the better 5.Commit to it; understand that it is a channel and will take time to produce results

24. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 24 A Quick Summary of the Landscape Pre-IPO Technology Companies Secondary Shares Minority, M&A, & LBO Transactions for Private Companies; All Industries Seed- stage/ early stage TECH deals

25. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 25 These Networks Work…

26. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 26 BUT….

27. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 27 Like Anywhere Else, There is No Silver Bullet Conferences will remain valuable In-person meetings will always be valuable Having lots of great and active relationships will always be valuable… There will always remain elements of luck and “right place, right time” in the private markets

28. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 28 Questions & Answers

29. ©COPYRIGHT 2012. PETER LEHRMAN. ALL RIGHTS RESERVED 29 Thank You Stay tuned for our next webinar at: www.firmex.com/company/events www.firmex.com/company/events Stay connected on other industry trends through our blog: www.firmex.com/blog Today’s recorded webinar & slides will be made available in a follow-up email shortly.