1. 1 engineering.awr.or g info@awr.org

2. Media Asset Management Dowell Chow Marvin King Daryl Gungadoo April 15 2008 Dowell Chow Marvin King Daryl Gungadoo April 15 2008

4. The Media industry yesterday All material came from similar sources Well defined channels – Print, Radio, TV mediums Audience expectations were well understood –Market segmentation, granularity Perceived media hierarchy Comfortable with the demarcation BUT Commercial pressures and expectations are forcing change…

5. Audience demands diversity Technology-push & market-pull Self-assembled news and podcasts redefine role of the traditional broadcaster Peer-to-peer networks bypass regulation over the public domain (such as blogging) Proliferation of “digital content” technologies and options Users no longer follows a straightforward linear experience

6. The diverse platform future Challenges for broadcasters: –More platforms = more audience = more cost? –How to exploit the proliferation of platforms ? Audience will decide the winners: –Content –Technology –Political regulation –Availability –Price

8. Digital asset management consists of automating tasks and decisions surrounding ingesting, tagging, modifying, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF. Right file Right Place Right time } } Internet } } Asset Management

9. Media re-purposing

10. Asset Manager Examples

11. Audio/Video MAM: iTunes

12. Asset Manager Software Local PC Networked PC Networked Server w/ RAID Distributed Networked Server w/ RAID Cost: Availability: Scalability: $ $$ $$$$$$$$$$$$ 1 1 1 n 0 1 n n X n

13. Workflo w

15. Asset Management Modules Integrated View studio Stat & Report Broadcast Schedule Asset Management

16. log.dbf availability.dbf solarwinds.dbf availability.awr.org snmp.awr.org programs.awr.org studio Stat & Report Schedule Asset Management Broadcast Schedule.dbf user.dbf schedule.awr.org schedule ok Distribution Modules Animated data Flow Diagram

17. Major Asset Management Packages Harris H-Class (as adapted by VT Coms…) Pharos Dalet Plus IntegritSystem Avid Active, Final Cut Server (Apple) ImageDirector, ImageArcadia –Aperture, Adobe Lightroom (local PC) DSpace (Open Source by MIT & HP) The Platform

18. Conclusion Produce once, re-purpose, available in more mediums, “Tell the World”. Broadcasters can focus their efforts on content… …while taking advantage of the diverse distribution capabilities of networks Role of the content aggregator will develop to target and maximise Broadcasters’ effectiveness: –Satisfying audience demands Broadcasters reap benefits as network operators de-risk implementation of new technologies