1. Eastman Kodak
A profile

2. Brief History 1879 – Dry plate technology invented.
1884 – George Eastman –
Eastman Dry Plate and Film Co.
Negative paper invented.
1885 – First Transparent film.
1888 – First ‘Kodak’ camera – “you
push the button, we do the rest”
1891 – First Daylight loading camera.
1892 – Eastman Kodak formed.
1896 – Motion picture film, X-rays
1900 – Brownie Camera

3. Mission To be the world leader in imaging. Objectives:
Move away from Film to Digital products
Increase market share
Reduce costs, inventory
Expand markets around the world

4. Business Units Consumer Digital Imaging Group (CDG),
Film, Photofinishing and Entertainment Group (FPEG), and
Graphic Communications Group (GCG).

5. BCG Matrix

6. Financial Performance

7. Quarterly Revenue

8. Quarterly Income

9. Competition: Fuji Financial Performance?
Graphs?

10. Marketshare Film Down from near monopoly to about 70% in film.
Competitors – Fuji, Agfa
Digital Market Share?

11. SWOT Strengths Weaknesses Research division Quality Brand Recognition
Lumbering giant?
$144K per employee, vs. $385K at FUJI

12. SWOT (continued) Opportunities Threats Digital imaging
Competition in digital market
Economy
Terrorism – less tourism, less photography.

13. Community Minorities, homeless women, education Recycling
Sponsorship of various projects – National Geographic, etc.

14. Future Outlook ?