1. Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique Audience (000s) July 2006 Active Reach July 2006 1YouTube478%3,58513% 2Flickr131%1,0084% 3MySpace98%3,50213% Fastest Growing Brands* in the UK: Jan – July 2006 *Organic growth & minimum active reach in Jan 2006 of 1.5%

2. What actually is Web 2.0? Source: Nielsen//NetRatings MegaPanel Digital Consumer Survey, August 2006 Websites are using increasingly sophisticated technologies to make their websites more personal, more interactive and more targeted to their users. David Soskin CEO Cheapflights.co.uk It represents the maturity of the social Internet. Austin Kay, Managing Director, w00t!media Its all about empowering the individual and through this it has changed the web forever. It's about interacting with your friends in a dynamic setting and discovering user-generated content. Whether this content is video, music or blogs it is content that you choose to discover." Michael Birch, CEO & Co-founder, Bebo Ive never heard of Web 2.0 67% of Internet users, NetRatings Digital Consumer Survey It's not about the technology and the data. It's about the user-centric element, the experience, and the interaction. Matt Farrar, Managing Director, Lightmaker

3. Has Web 2.0 put the ad world in a spin?

4. Is there revenue in Web 2.0? $580,000,000 $900,000,000 $1-2,000,000,000 $3,000,000,000 99¢ vs. ?? £100

5. The issues around Web 2.0? What is it? How is it impacting media owners? How will it impact advertisers? Is there money in it? What are the challenges?

6. 3 2 1 £5,000,000 Welcome to Who wants to know about Web 2.0 50:50 £1,000,000 £10,000,000 4 £100,000,000 5 IPO

7. 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO

8. A: A myth C: A fad B: A Spiderman sequel D: The user in charge 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO What is web 2.0?

9. A: A myth C: A fad B: A Spiderman sequel 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO What is web 2.0? D: The user in charge

10. 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO

11. A: Negligible impact C: Its irrelevant B: New communities D: Killing them off 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO How is Web 2.0 impacting media owners?

12. A: Negligible impact C: Its irrelevant 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO D: Killing them off How is Web 2.0 impacting media owners? B: New communities

13. 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO

14. A: No impact C: In the distant future B: Impossible to tell D: Relevance 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO How will Web 2.0 impact advertisers?

15. C: In the distant futureD: Relevance 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO How will Web 2.0 impact advertisers?

16. C: In the distant future 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO How will Web 2.0 impact advertisers? D: Relevance

17. 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO

18. A: Possibly C: Maybe B: Yes D: No 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO Is there money in Web 2.0?

19. A: Possibly C: Maybe B: Yes D: No 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO Is there money in Web 2.0?

20. A: Possibly C: MaybeD: No 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO Is there money in Web 2.0? B: Yes

21. 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO

22. A: Content screening C: File sharingD: User safety 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO What are the challenges of Web 2.0? B: Intellectual property

23. A: Content screening C: File sharingD: User safety 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO What are the challenges of Web 2.0? B: Intellectual property

24. A: Content screening C: File sharingD: User safety 50:50 3 2 1 £5,000,000 £1,000,000 £10,000,000 4 £100,000,000 5 IPO What are the challenges of Web 2.0? B: Intellectual property

25. The issues around Web 2.0? What is it? How is it impacting media owners? How will it impact advertisers? Is there money in it? What are the challenges? aburmaster@netratings.com jerome@wayn.com john.cole@mediarun.net jwolf@yahoo-inc.com