1. Marketing Strategy Camping Equipment Q1-Q2 2010 Jordan Waddell Period 8 5/5/10 p3p4-etg update unformatted

2.  Rechargeable Lantern  Family Tent  Digital Compass and GPS  Tall Size Sleeping Bag  Inflatable Kayak  54 Quart Steel Cooler ETG-Camping Equipment

3.  Parents with children ages 8-15  Adventurous families who camp outdoors  Families who purchase the proper equipment to make camping outdoors comfortable and safe ETG-Camping Equipment

4. ProductOn-Sale Date Rechargeable Lantern4/1/10 Family Tent4/15/10 Digital compass and GPS4/15/10 Tall size Sleeping Bag4/30/10 Inflatable Kayak5/15/10 54 quart Steel Cooler5/15/10

5. ETG-Camping Equipment Commercial to run on cable networks with relevant programming Product placement in primetime programs Television Ads to run in outdoor/camping/fitness magazines Pitching editors to feature products in editorial content Print Banner ads to run on outdoor/camping/fitness sites Promotion on www.etg.com Online Commercial to run during morning and afternoon drive times Live reads by radio hosts Radio

6. Camping Equipment – 2009 Sales Recap ETG-Camping Equipment

8.  Highest sales activity from internet  Eating away at catalog sales  Banner ads on outdoor/camping/fitness web sites drive traffic to www.etg.comwww.etg.com ETG-Camping Equipment

9.  Highest traffic from adults, mostly men  Camping equipment sales are increasing, but not dramatically  Retail expansion on an as-need basis ETG-Camping Equipment

10.  Phone sales are steadily decreasing  Catalog is now used as an advertising vehicle to drive consumers into stores or online  No plan to eliminate the catalog; it is critical for exposure ETG-Camping Equipment

11. Janice Smith Chief Marketing Officer Aisha Tyler VP, Consumer Marketing Rachael Reedy Marketing Coordinator Pedro Cardillo VP, National Promotions Wendy Hall Promotions Manager Robert Vestri VP, Marketing Strategy Denise Burns Marketing Strategy Director Allison Schwartz Marketing Associate