1. Student Name: ______________

3. Small Businesses ___________ ________________________ Each business ________ reach _________customers and satisfy their _________needs

4. Newton Moment…….

5. Be a ______ _____ for small businesses. Allow small businesses to ______ ______ and ________ ______ that fit a particular ________. Allow small businesses to focus their _________ on a specific ______ ______ Maximize _______. Be a primary function of _____________ ___________.

6. ______ are your ___________? _______ will buy your ________? _______ and serve a particular customer group – ____ ______ ___!

7. www.pineyvalley.com

8. To satisfy basic needs. To solve problems. To make themselves feel good.

9. Define the scope of your product: –1. –2.

10. Identify Market Demographics: –1. –2. –3. –4. –5.

11. Identify Market Demographics: –Age: –Gender: –Education: –Income: –Marital status: –Ethnic and/or religious –Family life cycle:

12. Segmenting the Market – breaking consumers and their spending habits into categories: –Lifestyle: –Social class: –Opinion: –Activities & interests: –Attitudes and beliefs: –Technologically driven:

13. You ______ – the types of people in your market. You ____ – who’d you’d like to target. NOW.... You _____ ___ _____ What They Want!

14. 6 ways to Identify Consumer Wants/ Needs: 1. 2. 3. 4. 5. 6.

15. Product Identification Questions: 1. 2. 3. 4. 5.

16. Turning Motivators into Messages From the targets and purchasing motivators you’ve identified, 1. 2. 3.

17. www.pineyvalley.com

18. Interact with/get to know your customers 1. 2. * Information is power, and this type of feedback from customers may show you opportunities for improvement.

19. 1. 2. 3. Instead of letting your current customer base define you, use target marketing to determine who your next customers or clients should be. Use the information you’ve gathered!