1. Marketing & Advertising

2. Contents Marketing definition Branding and Packaging Marketing mix Market research Market segmentation Advertising Advertising Agency Control Over Advertising

3. Marketing definition Marketing is the activity of trying to sell a company's products by advertising, using attractive packeges etc.

4. Branding and Packaging They are very important because thank to them people recognise the products.

5. Marketing mix It's made up of 4 parts: Product Price Promotion Place

6. Market research process There are 4 process: Identify the problem Set objectives Gather data Analyse data

7. Market segmentation The categories are Age Gender Culture Income Lifestyle

8. Advertising The type of advertising are: Print advertising Tv advertising Radio advertising On-line advertising

9. Advertising Agency It selects the medium to be used and it writes and designes the advert.

10. Control over advertising The non-profit organization, Alliance, promotes self-regulation. Avertising should be legal, decent, honest and truthful.

11. This project was made by Andrea Usai Serena Vicario Alessia Baroni