1. Pesewa Presentations

2. Some Factors Used in Market Segmentation Analysis Geographic Country (USA/Europe/Japan) Region (Coastal / Inland / Mountainous) Density (City / Urban / Country) Climate (Hot / Cold / Humid / Rainy) Demographic Factors Age (Teenager / Young Adult / Middle Age) Gender(Male / Female / Other) Sexual Orientation (Straight / Gay / Bisexual) Family Size (Single / Married / Children) Education ( Secondary / Higher / Post Graduate) Income (Poor / Average / Affluent / Wealthy) Religion (Christian / Muslim / Hindu / Jewish) First Language (English / French / German) Behavioural Factors Lifestyle (Stay at Home / Party- going) Personality (Introvert / Narcissistic / Extrovert) Values (Environmentally Aware / Ethical / Conservative) Market Factors Usage (For Cars / For Planes / For Trains) Volume (Low volume / High Volume)

3. Example of Simple Market Segmentation - By application of product

4. More Sophisticated Market Segmentation By Affluence and Age

5. Example of Simple Market Segmentation By income (applied to street plan)