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1 Fahrländer Partner AG Raumentwicklung Eichstrasse 23 8045 Zürich 30 May 2014 Segmentation of demand in the housing market: Schema Source: Fahrländer.

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Presentation on theme: "1 Fahrländer Partner AG Raumentwicklung Eichstrasse 23 8045 Zürich 30 May 2014 Segmentation of demand in the housing market: Schema Source: Fahrländer."— Presentation transcript:

1 1 Fahrländer Partner AG Raumentwicklung Eichstrasse 23 8045 Zürich 30 May 2014 Segmentation of demand in the housing market: Schema Source: Fahrländer Partner & sotomo

2 2 individualizedtraditional middle-class high low Stage in life Lifestyle Social stratum Housing market: Dimension Source: Fahrländer Partner & sotomo.

3 3 78 9 45 6 1 23 Lifestyle Social stratum individualizedtraditional middle-class high low Housing market: Segmentation of demand 78 9 45 6 1 23 Lifestyle Social stratum individualizedtraditional middle-class high low 1 Rural-traditional 4 Traditional middle class 7 Upper middle class 2 Modern worker 5 Liberal middle class 8 Professional elite 3 Transitional-alternative 6 Established-alternative 9 Urban elite Source: Fahrländer Partner & sotomo.

4 4 older middle-age younger Singles CouplesFamilySingle-parent family Flat-share Housing market: Stage in life Source: Fahrländer Partner & sotomo.

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