1. Brief insights from author Simon Hertnon, compiled specially for Ko Awatea from his forthcoming book, The Price of Words. Compiled specially for:

2. actions for success 3.1 Optimal process 3.2 Think, think, think 3.3 Write-up from an outline 3.4 Barriers to optimal process 3.5 An approach for today: creativity + space 3 | Process

3. think first, then write-up 1. Question the impulse or instruction to write 2. Clarify the goal and audience 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft 3.1 Optimal process Think Write-up

4. question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft 3.2 Think, think, think Think Write-up 80% 20%

5. question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft 3.2 Think, think, think Think Write-up 80% 20%

6. question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft 3.2 Think, think, think Think Write-up 80% 20%

7. question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft 3.2 Think, think, think Think Write-up 80% 20%

8. question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft 3.2 Think, think, think Think Write-up 80% 20%

9. question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief 3. Identify the optimal message  outline 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft 3.2 Think, think, think Think Write-up 80% 20%

10. If you can’t explain it simply, you don’t understand it well enough. And you probably didn’t write an outline! Albert Einstein 3.2 Think, think, think

11. If you can’t explain it simply, you don’t understand it well enough. And you probably didn’t write an outline! Albert Einstein 3.2 Think, think, think

12. the outline is crucial 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief 3. Identify the optimal message  outline 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft 3.3 Write-up from an outline Think Write-up 80% 20%

13. barriers to overcome 1. An outdated ‘more is better’ attitude to information 2. Lack of writing training 3. No optimal process ‘checklist’ 4. No time to think 5. No place to think 3.4 Barriers to optimal process

14. 3.4 Barriers to optimal process If everything is important, then ______ is important.

15. 3.4 Barriers to optimal process phrontistery noun - A place for thinking or study

16. creativity + space Use creativity to arrest and engage. Be concise to leave space for your audience to occupy so they have room to reflect and invest as they develop their personal response. 3.5 An approach for today: creativity + space

17. 3.5 An approach for today: creativity + space

18. 3.5 An approach for today: creativity + space

19. simon@nakedize.com APAC2012@koawatea.co.nz @koawatea