1. Birth Dates Population Expected Education Formative Experiences Formative teen global experiences Wars Music Heroes Popular saying Characteristics Perception THE GENERATION GAPS

2. THE GENERATION GAPS -- Title: “The Greatest Generation” Birth Dates Population Expected Education 1920-1945 55 million High School

3. Formative Experiences Rural lifestyle Church Extended family

4. Formative Teen Experiences The Great Depression

5. Wars World War II

6. Music and Movies

7. Heroes

8. Saying:No sweat Characteristics: Loyal, hard working, patriotic, traditional

9. Perception:We

10. The Generation Gaps – Title: Boomers Birth Dates Population 1946-1960 76 million Expected educationCollege degree

11. Formative experiences Space Race Dr. Spock Affluence

12. FORMATIVE TEEN EXPERIENCES: The Civil Rights Movement

13. Formative teen Global experiences “The 60’s” Watergate American power

14. Vietnam War Protests

15. Wars Vietnam Cold War

16. MUSICROCK AND ROLL

17. “Heroes”

18. Saying:NO PROBLEM Right On!

19. The Generation Gaps – Generation X Population: 46 million Expected Education College + Birth Dates --1961-1980

20. This was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers are arguably the best educated generation with 29% obtaining a bachelor’s degree or higher (6% higher than the previous cohort). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated.

21. Characteristics: Causes independent, cause oriented, self centered, live to work.

22. Perception:

23. Perception

24. The Generation Gap -- Millineals (Generation Y) *1981-1998 Population – 80 million Education:Life long learner CBS News

25. Formative Experiences Latchkey kids Divorce

26. Clinton scandal Tolerance Formative teen experiences

27. Formative Teen Experiences Information Explosion

28. No one is a loser. Everyone gets a “trophy.”

29. Wars Gulf War

31. Music Rap Alternative

32. Heroes

34. Saying

35. Characteristics Technologically isolated Expects the easy life Busy Morally ambivalent

36. Characteristics Peer oriented

37. It’s about US

38. HOW ABOUT YOU!

39. Formative teen global experiences

40. Music Retro Diverse styles

41. SAYING:Whatever

42. Characteristics Technologically isolated Expects the easy life Busy Morally ambivalent

43. PERCEPTION: US

44. And now, for your generation! What does the future hold for you?

45. Wars 9/11 and terrorism Iraq War Embedded journalists