1. Mark Kvamme Sequoia Capital Content Happens!

2. Remember These Guys?

3. They Brought Us the Flat File (IDMS)

4. Accounting was the First Application

5. Then There Was Big Blue

6. Who Wrote the Relational Database White Paper

7. The RDBMS Market Began in 1982

8. Oracle’s First Customers

9. Establishing a Huge Software Ecosystem Information and Data Management ApplicationDevelopment ApplicationLifecycleManagementApplicationDeploymentProgrammerDevelopmentToolsInformation Access and Delivery ERMApplicationsCRMApplicationsSCMApplicationsO/MApplications

10. Creating Large, Meaningful Companies Information and Data Management ERMApplicationsCRMApplicationsSCMApplicationsO/MApplications ApplicationDevelopment ApplicationLifecycleManagementApplicationDeploymentProgrammerDevelopmentToolsInformation Access and Delivery

11. And a Massive Market $B

12. How Was It Possible? Server Data Model Relational Query Language SQL

13. What’s Next?

14. Only 10% of Corporate Info is in the DB

15. 90% is Content Hiding in the File System

16. What’s The Content Data Model Today? Server Data Model Query Language HTML

17. This is the Flat File All Over Again

18. Search is the First Application Human Classification Algorithm Classification

19. Search is Good at Finding Documents Doesn’t extract context or allow re-use of content.

20. Need A Platform That Understands Context

21. Publishing is the First Application

22. Relational HTML How Will The Content Market Develop? Server Data Model Query Language XML SQL

23. SQL is a Force Fit for Content BusinessApplication SQLDatabaseSchema Database

24. Must Know Questions In Advance

25. It Works Well When Schema is Known

26. Larger Opportunity When Schema is Unknown XQUERY

27. XQUERY How Will The Content Market Develop? Server Data Model Query Language XML

28. Oracle/IBM Use “Wrappers” XQUERY SQL

29. How Will The Content Market Develop? Server Data Model Query Language XML XQUERY

30. Mark Logic’s First Customers

31. Demos http://medbook.demo.marklogic.com/ http://paycheck.demo.marklogic.com/ http://rotunda.upress.virginia.edu:8100/dmde/ http://dmz-demo2.marklogic.com/

32. The Next Enterprise Software Market Context of Content Convert, Query, Manipulate, Render Solve Real Problems in the Content Ecosystem.

33. Creating Tomorrows Companies Information and Data Management ERMApplicationsCRMApplicationsSCMApplicationsO/MApplications ApplicationDevelopment ApplicationLifecycleManagementApplicationDeploymentProgrammerDevelopmentToolsInformation Access and Delivery

34. kvamme@sequoiacap.com