1. Korea Telematics Business Association APEC TEL Telematics Strategy Study 33rd APEC TEL BFSG Meeting 27 April 2006

2. Copyright © KOTBA All rights reserved Telematics  Telecommunication + Informatics = Telematics  Convergence of computers, telecommunications, satellites and other related technologies in automobiles for applications like the following ; Mapping Traffic Information Mobile Internet Remote Diagnostics Remote Vehicle Control New Human-Machine Interface Remote Fixed Asset Management Automated Highway Technology & Public Transport systems Navigation Security & Safety Aid

3. Copyright © KOTBA All rights reserved Relevance to APEC Goals APEC Goals Narrowing of the infrastructure gap between all the Economies This Project Goals Co-development of telematics environment with other Economies having different infra. APEC ministers agreed upon development of awareness raising to address security and terrorism Telematics provides personal and national safety and security aids with many applications APEC TEL handles telecommunication policy issues Forehand checking on policy problems telematics may raise * Business Facilitation, Economic and technical Cooperation

4. Copyright © KOTBA All rights reserved Objectives of the Study  Identifying potential issues surrounding the introduction of telematics All the applications are only possible with a viable telecommunication network APEC TEL will play important role in telematics field  Forming a study group (Project Steering Committee) KOTBA (Korea Telematics Business Association) and other interested Economies – AEEMA : Australian Electrical And Electronic Manufacturer’s Association – TEEMA : Taiwan Electrical and Electronic Manufacturer’s Association To assess the telecommunications issues and research topics  Report the results of this study to APEC TEL Introducing telematics research report and finding out development of telematics business in associate with other Economies Clarifying potential issues  Business issues  Social issues  Cultural issues  Political issues  etc. Consisting study group  Evaluating all the issues  Finalizing telematics research subjects Making progress  Proposing detail action plans APEC TEL will seek for * Will cooperate with other fora in order to avoid doing same work.

5. Copyright © KOTBA All rights reserved Project Methodology 1st Step Identification 2nd Step Discussion 3rd Step Research Identification of issues potentially relevant to the goals of APEC TEL Forming project steering committee with Australia and Chinese Taipei Reaching a consensus regarding telematics research Setting up the topics of market research - Barriers/inhibitors, regulations, status of commercialized services etc. Gathering research information from other Economies - Via conference call, e-mail, inviting KOTBA event as guests etc. Development of a report on telematics in APEC region 4th Step Goal Presentation of telematics report at APEC TEL 34

6. Copyright © KOTBA All rights reserved Timetables 2006 MayJuneJulyAugustSeptember Gathering research results from other economies Development of a report on telematics in APEC region Circulation of the report to TEL POC’s Presentation of the research report at TEL34 Development of an issue paper for circulation to the project steering committee – Project steering committee will have periodical conference calls or e-mails – Finalizing telematics research topic : barriers/inhibitors, regulations, commercialized services etc. Possible to have telematics workshop with ISO TC202, 204 and APEC E-Transportation forum

7. Copyright © KOTBA All rights reserved Frequently Asked Questions 1.What is the difference between ITS, e-transportation and Telematics? - Intelligent Transportation can cover e-transportation and telematics but only if Telematics are focusing on automotive. Also, there are many other telematics services are available rather than traffic information like entertainment, shopping via wireless network not only inside the car but anywhere you use.(ITS is more focusing on public service and Telematics are more focusing on personnel service. 2. Isn’t this the same work that other fora already done with? - Yes and no. That is why we have to find out what other fora and economies are doing in this field and what is the most obstacle and barriers for this market and how should gov’t can harmonize the policy and regulation before it bring chaos situation. 3. It is very hard to find the right person to be in this project steering group and don’t know how to approach this project since we don’t understand the exact industries of this business - I am sure that it would be very hard since we don’t see any org. which only focusing on Telematics but it would be a good start to find the people who are in mobile operator,Automakers, SI and Device manufacturers. 4.What do we do with the result of this research? - We will discuss with project steering group and other fora to see if the next step would be necessary and would help APEC TEL economies to reach the common goal out of this result.

8. Thank you! Stacy Kang Korea Telematics Business Association Senior Manager, Global Biz Alliance Dept. stacy@kotba.org 82-2-2285-1650 (110) stacy@kotba.org