1. Who Are Our Members? August 2012 - Regional Leadership Conference - Atlanta, GA Tom Milnes - AIAA Membership Committee Chair

2. Who Are Our Members? A fundamental question in designing a successful program year! Answers Come From ▪Institute Wide Data ▪Section Only Data - Data Maker Reports

3. AIAA Institute Wide Membership Data

4. Sources of New Professional Members SourceFY10FY11 Conferences16%23% Courses1% Student Upgrades9%21% Web35%23% Rejoins30%26% Direct Mail<1%0% Sections0% All Other9%6%

5. Sources of New Professional Members SourceFY10FY11 Conferences16%23% Courses1% Student Upgrades9%21% Web35%23% Rejoins30%26% Direct Mail<1%0% Sections0% All Other9%6%

6. Members by Age (median age = 51) 17% of the members are young professionals (age 35 and younger)

7. Continuous Years of Membership

8. Over 50% of Members have 10 years or less of continuous membership Mid Career Professionals Discover or Rediscover AIAA!

9. Degree

10. Discipline

11. AIAA Section Specific Information - Data Maker Reports

12. Data Maker - Getting There! Go to the Region and Section Website at: ▪https://info.aiaa.org/Regions/default.aspxhttps://info.aiaa.org/Regions/default.aspx ▪Click on your Region and then on your Section ▪Sign In with your My AIAA Credentials

13. Data Maker - Sign In

14. Data Maker - Location on Section Website

15. Data Maker - Web View

16. Data Maker - Information Available Information in Data Maker ▪Name ▪Location - Organization, Address ▪Contact Info - Email, Phone, FAX, Don’t Email ▪Member Statistics  Grade, Date of Birth, Join Date, Rejoin Date, Expiration Date, Years as Member, Section ▪Professional Interests  1 st, 2 nd, 3 rd Choices

17. Data Maker - Key Information Information in Data Maker ▪Name ▪Location - Organization, Address ▪Contact Info - Email, Phone, FAX, Don’t Email ▪Member Statistics  Grade, Date of Birth, Join Date, Rejoin Date, Expiration Date, Years as Member, Section ▪Professional Interests  1 st, 2 nd, 3 rd Choices

18. Location Location of your members is critical! ▪If there is a major employer in your Section, with public access, have most of your meetings there!  But do move around occasionally ▪Establish Chapters within your Section for local concentrations of members  Aberdeen Chapter of Mid-Atlantic Section  Patuxent River Chapter of National Capital Section

19. Email Address and “Don’t Email” It is possible to enter an email address in AIAA’s My Information and select No for “E- mail me AIAA updates and information” ▪My Advice: RESPECT THAT CHOICE ▪Best Practice: Filter EXCEL table to only have  “Do not email is Checked?” = No

20. Grade Not an Issue for Normal Events ▪Elections  Only Honorary Fellows, Fellows, Associate Fellows, Senior Members, Members, and Honorary Members may vote ▪Targeted Events  Teacher or Student Only events ▪Best Practice: Filter by Grade for Special Events

21. Date of Birth Only way to identify Young Professionals (Aged 35 and under)

22. Section Identifier Data Maker includes Regional Officers and AIAA Staff assigned to your section ▪Normally you will want to email them information ▪But sometimes not  Election Ballots  Candidate Endorsements  …  Best Practice - In these cases: Filter out non section members

23. Professional Interest Selections 1 st, 2 nd, and 3 rd Choices available Your key guide in planning your yearly program Best Practices ▪Concentrate on PIS that constitute the majority of members - determine a dividing line ▪Consider events that combine the most popular PIS ▪But be open to “eye catching” events

24. Summary New Members Come From 4 sources ▪Conferences, Student Upgrades, Web, Rejoins ▪If you hold events that interest them they will become permanent members Three Primary Target Age Groups ▪Young Professionals, Mid-Careerists, Retirees Three Educational Groups ▪PhD, MS/MA, BS/BA - Both AEs and non AEs Data Maker is a Critical Tool for Planning Your Section Program with Lots of Good Information ▪Location and Professional Interests of Members