1. How to avoid violating tastes and standards View as slide show Adapted from AdPrin.com

2. Examples of violations of tastes and standards To introduce its redesigned Golf in France in 1993, Volkswagen used a photograph that simulated the Last Supper with the headline, “My friends, let us rejoice because a new Golf is born.” – In response, Catholic bishops sued VW and its advertising agency (Persuasive Advertising p 192). See pierced body parts on AdPrin.compierced body parts

3. List ways to avoid violating tastes or standards. Once you write your list, click on this slide for our list. 1.Independent review board (internal or external) 2.Copy test the concept or the ad 3.Code of ethics applied by each person on the team 4.List interest groups and anticipate reactions Adapted from AdPrin.com Tastes and standards 3

4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, how does your firm test whether your ads conform to proper standards? Adapted from AdPrin.com