2. DEMAP – Developing Enterprise Markets and Products

3. secondary heading (on subsequent pages) Use white background and red and black text as described below Secondary heading – use Verdana (approx size 36), BOLD and RED. (Don’t include body text with the subheading in the same sentence.) Body text – use smaller font size (approx size 18 depending on the amount of text) Verdana font in black. Start with a capital letter.

4. Secondary heading (Verdana, size 36, black) Sub heading – Verdana, size 24, black. (Use of pictures. Three is ample and suggested layout as below.)