1. Writing & Speaking for Business By William H. Baker Chapter Five

2. Revising and Proofreading Text No first-draft is perfect Writing violations damage credibility Unclear writing takes time to understand Factual errors lead reader to wrong conclusions Quality writing matters

3. Chapter Agenda Getting and giving feedback Revising content and appearance Revising paragraphs Revising sentences

4. Proofreaders’ Marks

5. Obtaining Feedback Writer’s Role in Obtaining Feedback audience Describe the audience purpose Explain the purpose of the writing strategy Explain the strategy used in the message feedback Invite feedback 1 2 3 4

6. Giving Feedback Reviewer’s Tasks in Giving Feedback audience Understand who the audience is and what the goals are message Review the message, finding strengths and weaknesses feedback Give feedback in a positive manner 1 2 3

7. Document Testing Think-aloud Protocol What I’m reading What the text is causing me to think and do

8. Four Parts of Evaluating Writing C O W D Content: Is it clear, complete (5 W’s), correct, convincing? Organization: Is the main idea at the beginning? Is OABC used? Writing: Do paragraphs pass CLOUD tests? Do sentences apply all guidelines & principles? Design: Is HATS used to strengthen visual appeal?

9. Functional Types of Paragraphs Introductory & Agenda BodyConcluding

10. Revising Paragraphs C L O U D Coherence Length Organization Unity Development

11. Sentence Guidelines 1.Clear, specific subjects 2.Verbs close to subjects 3.Active voice 4.Modifiers close to words they modify 5.Clear modifiers 6.Parallelism with parallel connectives 7.Parallelism in a series

12. No worthless or harmful content. Appropriate transition bridges between and within sentences. Sentences easy to follow, easy to read. No long, wordy sentences. Cordial, conversational, and reader-oriented tone. Appropriate variation in sentence style. Sentence Principles Contribution Cohesion Structure Conciseness Tone Variety

13. Giving Written Feedback COWD four-phase feedback Content Organization Design Writing