1. Elizabeth Batson Lyndsey Shaver Di Wu
POTTERY BARN
Elizabeth Batson
Lyndsey Shaver
Di Wu

2. Company History
Pottery Barn began as a single store in Lower Manhattan in Founded by Paul Secon and his brother Morris, they sold the company in 1986.

3. Company Information All-American style home furnishings store.
Aim for comfort, style and quality
Currently Owned by Williams-Sonoma.
Age Specific Stores:
Pottery Barn
Pottery Barn Teen
Pottery Barn Kids

4. Strengths Name Recognition High Quality Merchandise
30-90 day return policy (depending on item) & 1 year warranty on all furniture.
Merchandise is stylish and classic
Can purchase products in store, online or through a catalogue.
Store Credit Card
Good Locations (NW 23rd in Portland)

5. $169.00!!! Weaknesses Price, Merchandise is Very Expensive!
Most of the Merchandise is Seasonal.
Limited Availability of Merchandise In Stores.
Limited Locations.
$169.00!!!

6. Opportunities Become more Eco-Friendly. Offer more items in stores.
More Advertising.
Sponsorships.
Pottery Barn could Sponsor Mall Furnishings.
Expansion.
More Locations.

7. Threats Creation of lower-priced home furnishings from Ikea.
“The Pottery Barn Rule” Not True!
Competition:
Crate & Barrel,

8. Sources www.potterybarn.com www.pbteen.com www.potterybarnkids.com