1. Public Service Announcements And creating your own…

2. What is a Public Service Announcement?

3. Public Service Announcement A type of advertisement designed to raise awareness, inform, or educate the public about an issue with the intent of affecting public attitudes and potentially stimulating action. A type of advertisement designed to raise awareness, inform, or educate the public about an issue with the intent of affecting public attitudes and potentially stimulating action. Common Examples: Common Examples: Your Brain on Drugs Your Brain on Drugs Drinking & Driving Drinking & Driving

4. PSA Examples FLASHBACK: Brain on Drugs FLASHBACK: Brain on Drugs http://www.retrojunk.com/details_commercial/959/ http://www.retrojunk.com/details_commercial/959/ http://www.retrojunk.com/details_commercial/959/ CyberPredator CyberPredator http://teach.fcps.net/trt15/rs06/138.wmv http://teach.fcps.net/trt15/rs06/138.wmv http://teach.fcps.net/trt15/rs06/138.wmv What’s in your mailbox? What’s in your mailbox? http://teach.fcps.net/trt15/rs06/9.wmv http://teach.fcps.net/trt15/rs06/9.wmv http://teach.fcps.net/trt15/rs06/9.wmv Hall Pass Hall Pass http://video.google.com/videoplay?docid=32668819527704 5740&q=student+public+service+announcement http://video.google.com/videoplay?docid=32668819527704 5740&q=student+public+service+announcement http://video.google.com/videoplay?docid=32668819527704 5740&q=student+public+service+announcement http://video.google.com/videoplay?docid=32668819527704 5740&q=student+public+service+announcement

5. Brainstorm some PSA examples with your neighbor….

6. What are qualities of a good PSA? We are going to watch some examples of “In the Media” PSAs. After each example, with your neighbor, you will brainstorm qualities that made the PSA effective.

7. Steps to creating a Public Service Announcement

8. With your neighbor, brainstorm the process of video making. What are things you need? What are things to think about before actually recording? What do you do after you have your footage? Etc.

9. Steps to Creating a PSA Pre-Production Pre-Production Production Production Post Production Post Production

10. Pre-Production 1. Choose Topic Get approval from teacher Get approval from teacher 2. Brainstorm ideas What will happen in video What will happen in video Audience of the video Audience of the video Major Points Major Points Minor Points Minor Points Your opinion on the subject Your opinion on the subject Locations Locations Characters Characters 3. Research & list sources 4. Create storyboards Examples in next few slides 5. Create script Get approval from teacher Examples in next few slides 6. Decide on the parts of each group individual

11. Storyboard

12. Storyboard

13. Script

14. Script

15. Production Filming Filming Use different angles Use different angles Try panning Try panning Prepare cue cards if necessary Prepare cue cards if necessary Stay as close to the storyboard as possible Stay as close to the storyboard as possible Waivers must be signed from all individuals shown in the video Waivers must be signed from all individuals shown in the video Make changes if need be. Make changes if need be. If you make major changes, you need to go back and revise your storyboard. If you make major changes, you need to go back and revise your storyboard. If you make a minor change, like a different camera angle then revising the storyboard is unnecessary. If you make a minor change, like a different camera angle then revising the storyboard is unnecessary.

16. Post-Production Editing the video Editing the video You will be using Power Director. I will show you how to use the program when we get to it. You will be using Power Director. I will show you how to use the program when we get to it. Making revisions where necessary Making revisions where necessary Credits & Special Thanks should be included at the end of the video during the editing process. Credits & Special Thanks should be included at the end of the video during the editing process.

17. What is a Public Service Announcement?

18. Your Assignment Group Public Service Announcement Activity