1. Professional Content Management & Production Introduction & Content Related Workflows

2. Lecture Overview ► Introduction & Content Related Workflows ► Content Related Workflows (cont.); Essence Principles ► Encoding Formats & Essence Standards ► Content Representation & Metadata ► Metadata Standards & File Formats ► CMS System Architecture ► Software Modules in Architectural Context ► Content Management System Infrastructure ► CMS Applications ► Introduction to Web Management ► Web based Content Management Systems ► Future Developments in CMS

3. Course Material ► Principle reading: ► A. Mauthe, P. Thomas: Professional Content Management Systems – Handling Digital Media Assets, John Wiley & Sons, Ltd, UK, 2004 ► General reading: ► R. Steinmetz, K. Nahrstedt: Multimedia: Computing, Communications & Applications“ Prentice Hall, USA, 1995 ► R. Steinmetz: “Multimedia Technologie: Grundlagen, Komponenten und Systeme”, 3 rd Ed., Springer Verlag, Heidelberg, 2000 ► Additional literature references will be given during the lectures when appropriate

4. Professional Content Management & Production Applications Infrastructure Software Architecture Tape Libraries Content Rep. & Metadata Workflow System Integration CM & Production Content Exchange eCommerce Frameworks & Standards

5. Lecture Overview Introduction  What is content?  Application domains ► Content related Workflows  Who deals with content?  Workflows in broadcast, e-commerce, corporate etc. Essence  Relevant video formats  Relevant audio formats  Images, text, web pages, etc.  Essence standards Metadata  Metadata description principles  Descriptions schemes  Metadata standards File Formats  File formats  File standards

6. Lecture Overview (cont.) ► System Architecture  Software architecture  Development principle  System components ► Hardware Architecture and Infrastructure  Hardware components  Network infrastructure  Infrastructure design and implementation ► System Integration  Integration principles  Integration of legacy systems  Integration of third party systems ► Application Domains  Application design principles  Import, export, administration applications  Retrieval applications ► Future Trends  MPEG-21: Multimedia Framework  Content Distribution Networks (CDN)

7. What is Content? ► Content is conventionally considered as some form of audiovisual, visual, sound or textual information ► Content according to the formal SMPTE/ EBU definition consists of: ► Essence, i.e. the raw programme material itself  Video  Sound  Images  Text ► Metadata, that describes the essence  Content related data describing the actual information  Material related data describing available formats  Location related data describing location, number of copies, condition of carrier, etc.

8. Essence Essence is the part of a content object that represents the actual information or message (i.e. the content) encoded in various formats ► Physical Representation of Content ► Audiovisual ► Visual ► Audio ► Textual ► Combinations: Web-pages, animations, etc. ► Types of Essence ► Continuous and discrete media ► Structured essence formats ► Browse and high-resolution formats ► Essence Related Issues ► Different encoding formats  DV vs. MPEG, JPEG vs. GIF, SGML vs. Word ► Different storage formats  Video & data tapes, optical disks, servers, etc.

9. Metadata ► If you have content somewhere but can‘t actually find it you don‘t really have it ► Content Related Data ► Available content ► Formal data, such as title, sub title, duration, cast, etc. ► Indexing information, such as key words, image content description, classification ► IPR related information, such as rights owner, acquired rights, etc. ► Material Related Data ► Available formats ► Recording specific information ► Location Related Data ► Available copies ► Location ► Physical condition of carrier media

10. Content Management ► Content Management is the handling, administration and presentation of content (i.e. essence and metadata) in a system context ► Elements ► Essence management  Recording and encoding  Storage management  Content preservation ► Metadata management  Documentation & description  Data and information management ► System interfaces and applications ► Requirements ► Openness, modularity, distribution, integrability ► Automatic handling of essence and metadata ► Automatic information generation ► User friendliness

11. Media Essence Rights Context & Terminology Protection Description EssenceMetadata Content Content Management Digital Rights Management Asset Content & Rights Management

12. Media Content Management EssenceMetadata Content Essence Context & Terminology Content Management

13. CM Traditional Application Areas ► Classic Media Applications ► Television archives and production storage ► Radio archives ► Web publishing ► Corporate Applications ► Advertisement archives ► Corporate archives ► Tele-Teaching ► Course material archive ► Security ► CCTV footage archive ► Museums ► Audiovisual guids

14. Content Exchange/ Content Production Support Multimedia elements Collaborative elements Streaming & download Distributed CMS Applications

15. B2B, B2C sales of content E-Commerce backend required Electronic delivery over high-speed or special networks (e.g. satellite) possible Charging for communication and content Content Sales/ eCommerce

16. B2B (B2C ?) Service Provision of Storage Connectivity CMS Documentation & archiving Content Hosting Facility CMS-Client CMS Client CMS Client CMS Client WAN Access Internet CMS Client Content Hosting

17. Other Application Areas Personalisation of Content Broadcast distribution of (TV & Radio) content Set-top box (programmable) interfacing to EPG Additional information via data network TV signal/ integrated into MPEG-2 TS Tele-Teaching Electronic course material over the Web Live lectures Interactive exercises

18. Who is Dealing with Content? ► Content Access in Production  Artists ► Producers, directors, etc. ► Support of conceptual work (including storage of produced documents)  Craftsmen ► Cameramen, sound engineers, craft editors, etc. ► Support in the content generation process ► Content Access in Documentation and Cataloguing  Feed-Assistants ► Real-time annotation of content ► Quick and easy access, user-friendly tool set  Cataloguers & archivists ► In-depth cataloguing  Databases and free-text documentation  Supported by tools ► Keyframes, automatic content analysis tool

19. Who is Dealing with Content? (cont.) ► Search & Retrieval of Content  Users ► Skilled users  Archivists, cataloguers, etc. ► Unskilled users  Journalists, editors, researcher, marketing experts, general public  Tools ► Simple & sophisticated search tools ► Visual & textual content representation  Access rights & user roles ► Content related Administrative & Management Tasks  User groups ► Financial planning & accounting ► Production & programme planning ► Legal department  Administrative content information ► Financial & accounting data ► Production planning data, PasB, airtime sales data, etc. ► IPR& copyright data  Related systems  ERP, programme planning systems, DRM-S

20. The Role of a Content Manager ► Tasks  Technical skills ► Databases ► Storage systems, media servers ► Communication technology ► Broadcast technology  Procedural & content knowledge ► Workflows ► Documentation & cataloguing ► Content handling & preservation ► Job Profile: Content Manager  CMS Engineer ► Technical support ► Maintenance of technical infrastructure  Content Manager and Cataloguing Editor ► Essence & media handling ► System resourcing & provisioning ► Metadata management