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THE SAARF ® DEVELOPMENT INDEX. SAARF ® Development Index This Development Index is based on the results of certain questions from the SAARF AMPS ® study.

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Presentation on theme: "THE SAARF ® DEVELOPMENT INDEX. SAARF ® Development Index This Development Index is based on the results of certain questions from the SAARF AMPS ® study."— Presentation transcript:

1 THE SAARF ® DEVELOPMENT INDEX

2 SAARF ® Development Index This Development Index is based on the results of certain questions from the SAARF AMPS ® study that can be regarded as indicators of development.

3 How can the Dev. Index be used? The World is changing !!! More people have: Electricity Tap water Private cars Etc. Industry to take note and change their strategies

4 How can the Dev. Index be used? Wider need to monitor change SAARF Development Index is used as an independent, objective Development monitor by: GCIS Department of Communication Department of Health Provincial Governments

5 Personal Data

6 Urban Dwellers Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011) Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011) %

7 Education % Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011) Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)

8 Work Status % Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011) Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)

9 Own/ Rent /Use Cellphone N/A % Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011) Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)

10 Source: SAARF AMPS Dec 11 Cell Phone penetration x LSM ®

11 Media Penetration

12 Can Read And Understand % Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011) Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)

13 Any Newspaper/Magazine % Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011) Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)

14 Radio - Past 7 Days % Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011) Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)

15 Community Radio - Past 7 Days N/A % Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011) Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)

16 TV - Past 7 Days % Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011) Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)

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