1. IKEA The Packaging Experts Kelly Campbell Catrin Bernroth

2. IKEA Background Founded by Ingvar Kamprad -1943 Introduce Furniture -1947 IKEA uses flat packaging – 1956 IKEA expands ◦Outside Scandinavia -1973 ◦United States - 1985

3. IKEA in the US “At first, we weren’t sure the USA needed IKEA. After all, what could we bring to the country that has everything? But we discovered there is a need everywhere for useful, attractive home furnishings at prices for every wallet.” -IKEA Timeline IKEA now has 33 stores in the US

4. The Article Unconventional ownership ◦Owned by a Foundation ◦Not publicly traded ◦Senior Advisor Ingvar Kamprad ◦Emphasizes independence and long-term Vision and Strategy ◦Good design, function, quality ◦Low prices, large demographic The Innovative Packaging ◦Key to their success

5. The Innovative Packaging Customers assemble and transport products themselves ◦No wait for delivery Shipping costs reduced Labor costs reduced Storage costs reduced Inventory maximized Packaging = Low Price Products

6. Sources Ingvar Kamprad - IKEA Founder and One of the World's Richest Men ◦http://entrepreneurs.about.com/cs/famousentr epreneur/p/ingvarkamprad.htmhttp://entrepreneurs.about.com/cs/famousentr epreneur/p/ingvarkamprad.htm Youtube.com Google Images ◦http://www.google.comhttp://www.google.com IKEA Website –Timeline ◦http://www.ikea.com/ms/en_US/about_ikea/ti meline/full_story.htmlhttp://www.ikea.com/ms/en_US/about_ikea/ti meline/full_story.html