1. Varsha Poddar 8029 (MBA)

2.  Vision : To be reputed pizza delivery store all over the world for its pricing and delivery.  Mission: Maintaining consistent image of its by serving best food at low cost through best trained staff.

3.  Quality.  Delivery of products.  Effective Pricing  Store outlay.  Regional preferences(localized approach)  Convenience  Perception on fast food(change in food habits).  Competition(from pizza huts and other bakeries)

4.  Home delivery specialist(in 30 min)  Largest pizza chain(274 stores )  Pricing.  Widespread chain of outlets.  Variety of menu(product extension such as pasta, toppings etc.)  Maintenance of customer profile.

5.  Changing trends in food habits.  Growing demand for fast food(growing at the rate of 50%.  Increase in percapita income.  The pizza brand is currently a market leader commanding around 45 per cent share of Rs 675 crore pizza business in India.

6. Strengths:  Use of uniform brand identity and standardized procedures.  Wide spread outlets  Quick delivery (in 30 min)  Price  Strong and dedicated manpower.

7.  Being identified as a low end product.  Small stores unable to accommodate large crowd. 

8.  Growing presence in emerging markets, particularly in India, China.  Leverage supply chain & distribution system to introduce new products.  Take advantage of unexplored markets like small towns.

9.  Heavily advertised frozen "take and bake" pizzas at supermarkets, supercenters, etc.  Changing consumer habits towards healthier food choices  Franchise operations affected by currency exchange fluctuations  Intensive competition from a fragmented number of small competitors

11. AspectWeightOpportunity-1Opportunity-2Opportunity-3 Size 30 3 90 4 120 5 150 Growth 50 4 200 2 100 Economic stability 20 3 60 4 80 3 60 Total 350 300 310

12. AspectWeightOpportunities-1Opportunities-2Opportunities-3 COST 60 2 120 3 180 5 300 BRAND IMAGE 50 4 200 3 150 VENDOR RELATIONS 30 3 90 5 150 LOCATION 50 5 250 4 200 5 250 MARKETING 60 4 240 5 300 Total 900 970 1150

13. Thank you