2. Chris Thetford Vice President - Communications and Marketing BBB|St. Louis BBB Serving Eastern Missouri and Southern Illinois

3. Amplifying Brand Recognition

4. BBB Serving Eastern Missouri and Southern Illinois Strong operations strengthens brand value

5. BBB Serving Eastern Missouri and Southern Illinois Earned Media 2678 media mentions January 1 – May 31

6. BBB Serving Eastern Missouri and Southern Illinois TV Advertising

7. BBB Serving Eastern Missouri and Southern Illinois Social Media Strategy Tell positive stories Demonstrate use of services Buy and earn large reach

8. BBB Serving Eastern Missouri and Southern Illinois Why outsource? 1. Cost 2. Freeing up talent

9. BBB Serving Eastern Missouri and Southern Illinois Increase Reach

10. BBB Serving Eastern Missouri and Southern Illinois Explain Services

11. BBB Serving Eastern Missouri and Southern Illinois Positive Stories

12. BBB Serving Eastern Missouri and Southern Illinois Result: Increased Reach 2014 Reach Total: 69,660 2015 Reach through 5/31: 710,145

13. BBB Serving Eastern Missouri and Southern Illinois Satellite Offices Columbia Cape Girardeau Quincy?

14. BBB MIDWEST REGIONAL CONFERENCE 2015ST. LOUIS, MO Intra-staff communications: stay focused with clear goals

15. BBB Serving Eastern Missouri and Southern Illinois Outdoor Advertising

16. BBB Serving Eastern Missouri and Southern Illinois Radio Spots Dave Glover Show #1 afternoon show in St. Louis talk radio

17. Digital Advertising BBB Serving Eastern Missouri and Southern Illinois 1. Increase online apps 2. Increase leads 3. BBB brand recognition Digital Advertising

18. BBB Serving Eastern Missouri and Southern Illinois YouTube ads promoting the online application 121,809 Impressions 659 Clicks (through May) March 28 - April 17

19. BBB Serving Eastern Missouri and Southern Illinois CPC & Retargeting 2,426 total views of application 638 display on Charter 307 Google CPC 100 retargeting 484 direct (view-throughs) 705 organic

20. BBB Serving Eastern Missouri and Southern Illinois Online Application 231 Received in 2015 44 Accredited 17 Pending 30 Out of Area 20 Time in Business 92 Incomplete

21. BBB Serving Eastern Missouri and Southern Illinois

22. Digital Advertising BBB Serving Eastern Missouri and Southern Illinois Web Hits – up 20% over 2014 Through May 2014: 2,159,161 pageviews Through May 2015: 2,601,815 pageviews

23. Digital Advertising BBB Serving Eastern Missouri and Southern Illinois SEO Efforts Purposeful titles & URLs Metadata No duplicate content when possible Noindex if you need to post it Rewrite it otherwise – make it more relevant to your service area Make the site usable

24. BBB Serving Eastern Missouri and Southern Illinois

26. Result: Brand Recognition May 2014 Sessions: 155,714 Organic Search: 66% Direct: 27% Pageviews:433,333 Greater share of people looking for BBB May 2015 Sessions: 255,597 Organic Search: 72% Direct: 20% Pageviews: 574,129