1. THE GLOBAL LEADER FOR FUNDRAISING IN THE CLOUD Carla Ferreira 19 July 2012

2. Introduction Raising the bar Fundraising in the digital age Social networking Who is GivenGain? The GivenGain idea Stats and background Our partners Features for Causes and Activists Fees & Costs Verification Cause stories Getting started Contents

3. Introduction

4. Probably the most important mechanical invention of all time Since the beginning of the Industrial Revolution Earliest known use a potter’s wheel, Mesopotamia (modern day Iraq) in 3500 BC 1 st use for transportation, Mesopotamian chariots in 3200 BC – Sledges – Rollers – Carts – Fixed axle Spokes on Egyptian chariots in 2000 BC Hit Europe by 1400 BC without any influence from the Middle East Did it simply happen in every culture? No! Inca, Aztec and Maya civilizations, extremely highly developed, never used it Introduction

5. 3 million donors made a total of 6.5 million donations online Donations for the campaign totalled more than $770 million Of those 6.5 million donations, 6 million were $100 or less The average online donation was $80 The average donor gave more than once Raising the bar

6. US represents more than ½ the global online philanthropic market Globally more than $30 billion in online donations and growing Over ZAR 200 billion per year New world No boundaries, no limits Fundraising in the digital age Estimates in: 2001 = $550 Million 2002 = $1.1 Billion 2003 = $1.9 Billion 2004 = $2.62 Billion 2005= $4.53 Billion 2006= $6.87 Billion 2007 = $10.44 Billion 2008 = $14.64 Billion 2009 = $15.48 Billion Source: tedhart.com and Harvard University Initiative on Social Enterprise

7. The rules haven’t changed: Communication Donor management Campaigns Financial management Some of the tools have... Social Networking

8. GivenGain Foundation, South Africa Established in 2000, Section 21, PBO Currently serving 650 non-profit organisations & social enterprises Processed over USD 56 million to over 3000 projects Community of over 61 000 donors Training & support Donation processing Local focus with zero barriers & global reach Development team GivenGain Foundation, Switzerland GivenGain Commercial, United Kingdom PayProp Who is GivenGain?

9. The GivenGain idea

10. Features Online publishing Payment processing Donor management Integrated communication

11. Measuring success Exciting growth since 2009 Activists taking the world by storm, raising more than 3 000 000 ZAR in 3 years

12. Broad themes

13. Online donor stats Total number of donations reaching almost 100 000 Growth of 14 799 donors

14. Online donation stats Total value of online donations in 3 years more than 29 000 000 ZAR Donor countries growing from 81 to 99 More than 300 Causes receiving donations

15. Causes and projects 15 countries receiving donations through the GivenGain platform Cause projects being funded growing from 573 to 1161

16. Some of our Causes

17. We speak more than only 1s and 0s

18. Our partners Selected by the National Foundation for Civil Society Development (NFCSD) to be the web-based platform on which the ‘For Wellbeing’ programme (Za Dobro Bit) will process multi-currency donations and provide peer-to-peer fundraising functionality to verified, registered non-profit organisations in Croatia.

19. Features for Causes

20. Features for Activists

21. Real-time online publishing Store and display images and documents Create projects, post articles Display funding need slider per project Secure payment pages Listing in the GivenGain directory Features: Publishing

25. GivenGain handles all aspects of payment processing We collect contact information, process payments, send notifications and receipts, and keep detailed accounting records Draw donation reports & export to MS Excel Any organization, anywhere Secure payment pages No merchant account needed Low processing fees Multi-currency payment (ZAR, USD, EUR, GBP, AUD, CAD & CHF) One-time and recurring payments VISA / Mastercard or debit order from SA bank account Real-time queries and reports Automated thank-you messages GiftAid reports for UK organizations Features: Payment processing

26. No software to install Create multiple administrators with their own access Real-time entries or batch imports mean no duplicate versions Contact groups Run queries, export data and create reports Flexible database setup - create fields, categories, lists and groups Integrated with payment processing and communication Export effortlessly Back-up 24/7 Features: Donor management

27. Connect with your donors through email and mobile channels Create email and SMS subscription groups, integrated with all online publishing and donor management solutions Contact and reporting groups - Import contact lists or add individual records Send personalized emails Upload and send custom email design templates 712 mobile networks in 212 countries Features: Communication

28. Link your Facebook Fan Page with your GivenGain Cause website Facebook Like and Twitter Tweet buttons Donors can spread the word through Social Media when donating to your projects Features: Social Media Integration

29. Donor Campaigns: Social networking Personal Cause marketing Integrated tools Easy to use Free Cause Campaigns: Database initiated Integrated communications Campaign history Corporate collaboration Features: Fundraising campaigns

30. Benefits to organisations: Comprehensive web tools Initiate fundraising campaigns Offers event scheduling & bookings Promote and process memberships Benefits to donors: Engagement Transparency Accountability Communication Reporting & measurement Features: Community building

31. Per donation % fee Select from Free, Startup, Pro or Enterprise options You choose the pricing option best suited to your organisation Fees & Costs

32. We make use of various online and offline security measures to ensure that our service is never compromised by third-party activities The tried-and-tested technology of Thawte's SSL Certificate protects against password and information interception “https” All servers are protected by 24/7 armed guards, live monitored internal cameras and hourly system backups Security & back-up

33. Verification Maintaining the trust and integrity of our service is paramount Ensure that the use of our platform is honest, and the projects authentic We verify their legal status and understand purpose and control of the organisation Do not allow beneficiary organisations without a strict verification process An organisation must be a registered non-profit Must be organized into an identifiable group, have some form of internal organisational structure, and have relative consistency of goals, structures and activities as well as meaningful organisational boundaries – including identifiable members

34. Cause story #1: EWT & Rhinos Established in 1973 and fulfils conservation action through fieldwork, research and direct engagement with specialist programmes A registered Cause on GivenGain since 2010 Dare to Care campaign – focusing on threatened species that include Honey Badgers, Dugongs, Riverine Rabbits, Cheetahs, Wild Dogs and Rhinos

35. Cause story #1: EWT & Rhinos Applied innovative methods - the use of avatars as Activists Rhino used to build relationships with Donors and inspire other Activists This approach proved to be very successful for EWT - continuous stream of donations to their projects over the course of 2011 Contributed to a number of proactive interventions

36. Cause story #2: CHOC & The Cows Children’s Haematology Oncology Clinics, established in 1979 Relies heavily on donations from caring corporates, individuals and parents of children with cancer All funds raised are used to provide support (help, equipment etc) Registered on GivenGain in 2011 to empower their independent fundraising army, “The Cows” Grown from few to hundreds of people

37. Cause story #2: CHOC & The Cows A group of passionate, crazy Activists who support CHOC wearing full-body cows suits Participating in sporting events – mostly cycling, running, hiking races In August 2011, The Cows starting registering as Activists on GivenGain, supporting CHOC with the 94.7km cycle race In 100 days, nearly 300 ‘Cows’ registered as Activists on GivenGain, generating an unprecedented amount of over 1 300 000 ZAR in donations for one project

38. Cause story #3: The US & WAT In 2010, the University launched a visionary academic initiative, the HOPE Project GivenGain is used by the University for online donations and fundraising campaigns Other institutions, departments and programmes have joined An organisation responsible for looking after an important part of the local language’s heritage and development – Woordeboek vir die Afrikaanse Taal (Dictionary for the Afrikaans Language), or ‘WAT’ for short Borg ‘n Woord - (Sponsor a Word) campaign – more than 500 000 ZAR University department campaigns on the GivenGain platform

39. Cause sets up their profile on the GivenGain platform Designs their Cause project, information, needs Links their GivenGain profile with their Social Media profiles Own website Communication, communication, communication… Design a specific campaign – mass participation sport event? Explain the concept – U-Turn How does it work?

40. Resources – DEO? Visit www.givengain.com and click on Sign Upwww.givengain.com Select pricing option and complete Cause account application (15 mins) Send GivenGain your completed bank compliance form Verification Account activation Login and set up website (30 mins) Ready to receive donations GivenGain technical support at support@givengain.comsupport@givengain.com Regular training sessions Campaign management and guidance Where do I start?

42. Thank you! www.givengain.com @GivenGain GivenGain ONE WORLD. ZERO BARRIERS.