1. Chapter #2

2.  ExternalThreats Opportunities  InternalStrengths and Weaknesses

3.  NAICS codes represent keys to pertinent information for strategic analysis.  It allows identification of competitors  Look pages #28 and #29  Look up NAICS using yahoo  Read over homepage  Click on New Code System

4.  Industry Profile  Competition  Foreign Demand  Industries long term prospects  Labor Market Assessment ◦ Workforce will increase by 17.4 million by 2012 ◦ Aging work force ◦ Women increase by 14.3% ◦ Men decrease by 1% ◦ Hispanic growth ◦ Asian still fastest growth of 4 labor force groups ◦ Whites will be 66% of labor force  Operation Specific Considerations

5.  Functional capabilities  Human Resources Capabilities  Financial condition ◦ Operation requirements ◦ Capital requirements

6.  National Culture  Hofstede Studies  Power distance  Individualism vs collectivism  Uncertainty avoidance  Masculinity vs femininity  Organizational Structure  Traditional  Flatter  Team orientation  Product Life Cycles  Growth Phase  Maturity  Decline