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1. 2 Pentagon Channel – Promo spots – Game show – Grill Sergeants – News interviews Armed Forces Network – Director’s video spots – Kay’s Kitchen Partnerships.

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Presentation on theme: "1. 2 Pentagon Channel – Promo spots – Game show – Grill Sergeants – News interviews Armed Forces Network – Director’s video spots – Kay’s Kitchen Partnerships."— Presentation transcript:

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2 2 Pentagon Channel – Promo spots – Game show – Grill Sergeants – News interviews Armed Forces Network – Director’s video spots – Kay’s Kitchen Partnerships DoD/Pentagon

3 3 TRICARE: It’s Your Choice, Make It Healthy ─The top two military benefits—commissaries and medical (TRICARE)— have partnered to get consumers thinking about making healthy food choices to improve health and control their weight. ─Commissaries and industry are encouraged to work closely with local nutrition, health and wellness, and fitness personnel for commissary “nutritional tours” and events. ─“Healthy Choices for Life” is a DoD driven TRICARE initiative aimed in part at curbing the growing trends of obesity among military families. ─ DeCA’s tie-in under the weight management portion features an “It’s Your Choice, Make it Healthy” theme. Partnerships

4 4 Military OneSource –Whether its help with child care, personal finances, emotional support during deployments, or relocation information, etc., Military OneSource is there for military personnel and their families... 24/7/365 days a year! –Interactive Web site includes locators for education, child and elder care, online articles, referrals to military and community resources –Face-to-face counseling sessions, couples concerns, work/life balance, grief and loss, adjustment to deployment, stress management, and parenting. –Military OneSource is provided by the DoD at no cost to active duty, Guard and Reserve and their families. Partnerships

5 5 DoD funded −Provides Service personnel and their families the opportunity to learn more about mental health and alcohol use −Anonymous self-assessments offered online, via phone and installation special events −Individual assessment of symptoms and access to assistance before a problem becomes serious −Helps military families embrace healthier lifestyle −Highlights the relationship between physical and psychological health Joint initiative launched in May—Mental Health Month –More than 200 commissaries worldwide Free eco-friendly grocery bags and refrigerator magnets—September 2008 “Good for your body, good for your mind, good for your wallet!” Promoting use of commissary & online and telephone screenings of the MHSAP Mental Health Self-Assessment Program (MHSAP)

6 6 Consumer Awareness Team American Logistics Association – trade organization Specialize in commissary outreach Commissary Awareness Month Shopping sprees Coupons Partnerships Military Resale Industry

7 7 Mailers – AAFES weekly tabloids Ads – Radio – Catalogs Still Serving Partnerships Military Exchanges

8 8 Trade – E&C News – Military Retailer – ALA’s Executive Briefing DoD / Military – Military News Services – Installation papers Civilian – Army Times publications – Federal Times – Government Executive Partnerships News Media

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