1. Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software Customer Success Enabled with Proliferation of Target Software Embargo Date: September 23, 2002

2. Customers are Challenged with Skyrocketing Application Size and Complexity Lines of Code 5,000 50,000 500,000 DSP Application Size and Structure Skyrocketing Size and Complexity Large scale real-time systems Large scale real-time systems Focus on development flow efficiency Focus on development flow efficiency Vanishing visibility increasing system integration debug and optimization time Vanishing visibility increasing system integration debug and optimization time Demand for SW reuse Demand for SW reuse Time to market Time to market

3. HOST Toolbox Market Acceptance Validates TI’s Focus on Target Software PC Host Computer Code Composer Studio TM Development Tools (CCStudio) Simulators Debuggers Emulators RTDX Real-Time Analysis Simulators Debuggers Emulators RTDX Real-Time Analysis Simulators Debuggers Emulators RTDX Real-Time Analysis TARGET Software TMS320 TM DSP Target eXpressDSP TM Software Customer Application RAM PAGE=1 TACK PAGE=1 P_SHDOW PAGE=1 >ABU_)PAGE=1 >ABU_1 PAGE=1 N_DATA PAGE=1 T_DM PAGE=1 XT_DM PAGE=1 RAM PAGE=1 TACK PAGE=1 P_SHDOW PAGE=1 >ABU_)PAGE=1 >ABU_1 PAGE=1 N_DATA PAGE=1 T_DM PAGE=1 XT_DM PAGE=1 RAM PAGE=1 TACK PAGE=1 P_SHDOW PAGE=1 >ABU_)PAGE=1 >ABU_1 PAGE=1 N_DATA PAGE=1 T_DM PAGE=1 XT_DM PAGE=1 RAM PAGE=1 TACK PAGE=1 P_SHDOW PAGE=1 >ABU_)PAGE=1 >ABU_1 PAGE=1 N_DATA PAGE=1 P_SHDOW PAGE=1 >ABU_)PAGE=1 >ABU_1 PAGE=1 N_DATA PAGE=1 T_DM PAGE=1 XT_DM PAGE=1 RAM PAGE=1 TACK PAGE=1 RAM PAGE=1 TACK PAGE=1 Third Party Network

4. Thousands of TI Customers Work Faster and Smarter with DSP Target Software 800+ products SHIPPING with embedded eXpressDSP target software 450+ designs in a wide variety of application areas enabled with access to more than 600 compliant algorithms from 100 third parties – offers customers seamless integration and reuse eXpressDSP TM Compliant Algorithms 80% of new customer designs include TI’s field-proven, robust, compact, easy-to-use and royalty-free DSP/BIOS RTOS DSP/BIOS TM 1800+ customers have downloaded industry’s first, getting-started software for increased productivity (since introduction in April 2002) Reference Frameworks

5. PC Host Computer XDS560 Emulator or Simulator Build Debug Plug-Ins CCStudio Prerequisite for design of complex applications DSP/BIOS TM – Highly Tuned RTOS for TMS320 TM DSPs Prerequisite for design of complex applications JTAG RTDX eXpressDSP TM Software TMS320 DSP Target Customer Application TMS320 Algorithm Standard (XDAIS) alg Customer Application On-Chip Emulation Support DSP/BIOS Ubiquitous, low overhead multithreading kernel with real-time analysis and peripheral configuration libraries Royalty free Used in thousands of projects to speed development while improving real-time performance and portability. Chip Support Library DSP/BIOS Drivers 80% of new designs choose DSP/BIOS Venu Kalluri DSP software manager Andy Felton Team leader for FACT software Motorola Computer Group

6. Increase of Ready-Made Software Choices Enabled by More than 600 eXpressDSP TM Compliant Algorithms TMS320 TM Algorithm Standard (XDAIS) More than 600 compliant, proven algorithms available from 100 unique third parties Standard set of coding rules and APIs Stringent compliance testing program Algorithms are available for applications such as: voice, audio, video, imaging telecommunications, speech, biometrics, encryption and motor control Built on 4 years of depth, experience and enhancements Seamless integration and reuse in multiple applications 450+ designs now using TMS320 Algorithms PC Host Computer XDS560 Emulator or Simulator Build Debug Plug-Ins CCStudio JTAG RTDX eXpressDSP Software TMS320 DSP Target Customer Application alg On-Chip Emulation Support TMS320 Algorithm Standard (XDAIS) alg DSP/BIOS Drivers Andy Felton Team leader for FACT software Motorola Computer Group Serkan Dost DSP group manager IP Unity Chip Support Library

7. PC Host Computer XDS560 Emulator or Simulator Build Debug Plug-Ins CCStudio JTAG RTDX TMS320 TM DSP Target On-Chip Emulation Support eXpressDSP Software Customer Application alg Customer Application The first “getting started” skeletal programs give app developers a big jump Variety of choices, low/no cost Out-of-box robust, tested, optimized 100% C source for easy adaptability Customer populates with eXpressDSP compliant algorithms from in-house or third parties Tailored DSP/BIOS kernel included eXpressDSP TM Reference Frameworks Optimized for use across multiple applications Reference Frameworks In fact, using the RF slashed the development time of a production solution by 75 percent. Reference Frameworks 1800+ downloads in five months “ “ Steve Poulsen Director of Engineering, Imagine Technology DSP/BIOS Drivers Steve Poulsen Director of Engineering Imagine Technology Chip Support Library

8. DSP Performance & On-Chip Integration DSP Application Size and Structure Customers Writing Less Code with Proliferation of eXpressDSP Target Software Customers Writing Less Code with Proliferation of eXpressDSP TM Target Software DSP/BIOS TM Customer differentiation Compliant algorithms Reference Frameworks