1. Introducing “Cheque-In” Presented by Marketing Team Harmeet Singh Preeti Chaudhary Mehtab Singh

2. 11/17/2015 Agenda  Service Overview  How to Use  Terms of Use  Positioning  Target Market  Price  Place  Promotion  Budget  Financial Objectives  Call to Action

3. Service Overview https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQlyPwtd0tS3XXVwMdY5GszpeizIf82DYKTmNOze844fuqmpq_7Sw

4. Why Use Cheque-In Make your Banking more smarter and convenient 4 Million cheques are written each day in Canada 33% of Canadians visit a branch to deposit a cheque

5. How to Cheque-In http://blogs.edmontonjournal.com/2013/06/17/ing-direct-lets-you-deposit-cheques-from-your-smartphone-or-tablet/

6. Terms Of Use For Mobile Remote Deposit The service Agency Hardware & Software Cheque Criteria Geographic limitation Destruction of paper cheque Duplicate deposits Limits Alterations Representations Indemnifications Further obligations Cancellations Consent

7. Positioning  First mover advantage  Differentiation  Price  Perceived Value to customers  Simple and convenient  Time Saving  No waiting in queue https://ssl.gstatic.com/gb/images/a/3a1e625196.png

8. TARGET MARKET Existing Account Holders. Smart Phone Users Region. Income. Gender. Age.

9. Price  Download Cheque-In App FREE  No Monthly fee for all customers  We can do this because we eliminate costs by having no branches https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRCxi4WvkFY6VaaXgMopZL0FAYaWjXAgeNBmQB9lxMdW6JLt_bG9XgIU5I

10. Place  Canada wide however with a focus on major cities  Accessibility.  Availability (24*7).  Affordability http://www.georgiabroadband.net/portals/0/collab.jpg

11. Promotion  Prime Time TV Slot – English and French  Radio  Out of home  Newspaper  ING Direct website  Social Media – Facebook and Twitter Fan page

12. Budget

13. Financial Objectives  Total Customer base – 2 Million  500000 customers to use this service in next 12 month  75000 new aqusiitions in next 12 months  Increases Annual Profit  Increased customer retention  Increased referrals

14. Summary (CALL TO ACTION)  Easy and convenient banking experience for our customers  Service at no cost  Collaborating in the face of change CHEQUE-IN. BELIEVE IT.

15. Thank You