1. Introduction of Data Prepared by: Bhakti Joshi Date: November 11, 2011

2. BUSINESS Data Social Factors Political Factors Legal Factors Demographic Factors Technological Factors Economic Factors Competition Income Distribution Demand Supply Industries Beliefs Customs Family system Religion Languages Political system / stability Policies Laws Regulations Population size Structure Distribution Products Processes Services Marketing Distribution Scientific Practicability Changes in products/ services

3. Example: Class Demography Name Number of girls and boys Ages Area of residence Total class strength

4. Example: Survey Mobile phone you own Network service your mobile phone has Where did you buy your mobile phone? From where did you obtain the service? Are you satisfied with your mobile phone? Are you satisfied with the network service?

5. Example: Class Activity One of the group members should list down the following – Name of an individual each group member looks up to – One or two good qualities of this individual – One or two bad qualities of the same individual – Which qualities of this individual you can relate to?

6. Types of Data Attributes / Characteristics Not Measurable Descriptive QUALITATIVE Quantifiable Verifiable Statistical application QUANTITATIVE DATADATA

7. Tabulation “…is a statistical table with logical listing of related quantitative data in vertical columns and horizontal rows of numbers with sufficient explanatory and qualifying words, phrases and statements in the form of titles, headings and footnotes to make clear the full meaning of the data and their origin”

8. Tabulation: Class Demography Name Gender (Girl or Boy) Age (In Years) Area of Residence

9. Tabulation: Telecom Survey Name Mobile Phone Where did you buy your mobile phone? Network From where did you obtain network service? Are you satisfied with your mobile phone? Are you satisfied with the network service?

10. Tabulation (Contd..) Tabulate the class demography activity in terms of genders and age Determine the ages across the genders Determine whether the tables will be different across genders at different ages

11. Tabulation (Contd…) Tabulate the telecom survey in terms of genders of the class Determine the number of boys and girls with different mobile phones and network Determine whether the tables will be different for the class for mobile phones and network

12. Email: bhaktij@gmail.com Website: www.headscratchingnotes.netbhaktij@gmail.comwww.headscratchingnotes.net