1. Me Customized Customized Relevant Relevant Community Community Permission Permission Presence Presence Multi- session Multi- session

2. Me Customization : personalization aspect ( preferred language ) Customization : personalization aspect ( preferred language ) Relevant : provide “meaningful” services to specific users Relevant : provide “meaningful” services to specific users Community : ability to “share” ( family, friends, work colleagues, people sharing the same hobby ) Community : ability to “share” ( family, friends, work colleagues, people sharing the same hobby ) Permission : the control of who has the access, in what ways and at what time Permission : the control of who has the access, in what ways and at what time Presence : ability to tailor the service according to the status of phone ( “at work”, “week-end”, “holiday” …etc ) Presence : ability to tailor the service according to the status of phone ( “at work”, “week-end”, “holiday” …etc ) Multi-session : multiple concurrent connections Multi-session : multiple concurrent connections

3. Money : expanding financial resources M-Commerce M-Commerce Micro-payments Micro-payments M-Banking M-Banking M-Wallet M-Wallet M-Advertising M-Advertising Sponsorship Sponsorship

4. Money M-Commerce : any commerce transaction that include a mobile component M-Commerce : any commerce transaction that include a mobile component Micro-payment : commercial transaction less than 1 $ Micro-payment : commercial transaction less than 1 $ M-Banking : interactive banking on the mobile phone M-Banking : interactive banking on the mobile phone M-Wallet : moving cash and credit card from wallet to the mobile phone M-Wallet : moving cash and credit card from wallet to the mobile phone Mobile Advertising : providing advertisements via mobile phone Mobile Advertising : providing advertisements via mobile phone Sponsorship : allow third party to provide free ( or reduced price ) content ( e.g. city map sponsored by Mac Donald Sponsorship : allow third party to provide free ( or reduced price ) content ( e.g. city map sponsored by Mac Donald

5. Machines : empowering devices and gadgets Telematic Telematic Metering Metering Remote Access Remote Access Appliances Appliances Robotic Robotic Automation Automation Connecting Connecting

6. Machine Telematic : machine to machine communication ( e.g. checking on traffic congestion and suggesting route with less traffic ) Telematic : machine to machine communication ( e.g. checking on traffic congestion and suggesting route with less traffic ) Metering : remote reading of various meter and sensors ( e.g. billing system remotely reading gas or electricity ) Metering : remote reading of various meter and sensors ( e.g. billing system remotely reading gas or electricity ) Remote access : ability to connect with control of system and make adjustment ( e.g. remotely accessing your home to turn on the light ) Remote access : ability to connect with control of system and make adjustment ( e.g. remotely accessing your home to turn on the light ) Appliances : devices, gadget and appliances that can be built into controlling them from far ( e.g. Mobile Remote Control for Video Recorder ) Appliances : devices, gadget and appliances that can be built into controlling them from far ( e.g. Mobile Remote Control for Video Recorder ) Automation ( e.g. accessing accounting system from mobile phone ) Automation ( e.g. accessing accounting system from mobile phone ) Connecting : anything, anywhere …. Connecting : anything, anywhere ….

7. Using 5 M to build value to service E.g. Train time table ( already existing in printed paper and in fixed internet ) E.g. Train time table ( already existing in printed paper and in fixed internet ) Enhance with “Me” ( customized, relevant …etc ) Enhance with “Me” ( customized, relevant …etc ) Add “Moment” and “Movement” Add “Moment” and “Movement” Add “Money” and “Machine” ( for payment ! )7 Add “Money” and “Machine” ( for payment ! )7

8. How to improve services in 5 dimensions of M

9. Killer Applications PC : Word processing, spreadsheet program PC : Word processing, spreadsheet program Macintosh : Desktop Publishing Macintosh : Desktop Publishing GSM Phone : Voice, SMS GSM Phone : Voice, SMS Internet : e-mail, search engine Internet : e-mail, search engine Wireless Mobile Data : ??? ( Is there any ? Or Are there many ? ) Wireless Mobile Data : ??? ( Is there any ? Or Are there many ? ) Television’s killer application ? Television’s killer application ?

11. Selamat Belajar