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AACSB International 2015 Update and Discussion ©AACSB
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Topics Global mission and activities Visioning Initiative Strategic Planning Diversity MVOA Accreditation Update
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Our Mission Advance management education worldwide through accreditation, thought leadership and value-added services
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Reach of AACSB International Distribution of schools as of August 12, 2015. AACSB-accredited members present No AACSB members present AACSB members present
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Macro-Regions by AACSB Membership The Americas 775 Members 556 Accredited 59 In Process U.S. Only 658 Members 517 Accredited 40 In Process EMEA 352 Members 105 Accredited 79 In Process Asia-Pacific 304 Members 79 Accredited 95 In Process Distribution of schools as of August 12, 2015.
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Macro-Regions by AACSB Membership Locations AACSB Members AACSB Accredited Accounting Accredited In Process (Initial) Asia-Pacific30479895 EMEA352105279 The Americas77555617259 United States65851717240 Global Totals1,431740182233 Source: AACSB data and analysis as of 8/12/2015. Note: U.S. national figures include those of U.S. territories around the world.
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Visioning Initiative 7
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Shifting Roles of Management in Society Evolving Expectations of Management Education Emerging Opportunities for Business Schools A collective effort to envision the future for management education, and help b-schools find their way within that future. AACSB.edu/vision The Way We: Create: Research and Scholarship Teach: Pedagogy and Learning Connect: Outreach and Engagement Lead: Strategy and Administration
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Emerging Themes AACSB.edu/vision VISION Bridging Local and Global Business Shared Prosperity Evidence-Based Knowledge Intersecting Academe & Practice Co-Creators Inter-disciplinary Collaboration Leadership Development Incubators of Higher Ed Innovations Lifelong Learning Economic & Social Impact Effective & Ethical Management Catalysts for Innovation
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Strategic Planning Initiative Context: Where AACSB should go, Where B- Schools should go Process/Expected Outcomes: Affirmation of vision, mission and strategic change agenda Engagement: Staff, Board and Members member survey regional deans feedback visioning contributions
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AACSB Diversity and Inclusion Appointment of a Chief Diversity and Inclusion Advocate Inclusion of Diversity in Strategic Priorities and Strategic Planning Best Practices and Signatories Engendering Conversations Identifying and Sharing Best Practices Enhanced programming Diversity and Inclusion Scorecard
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Marketing Value of Accreditation (MVOA) 12
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MVOA – Target Market: Students & Parents Redesign of BestBizSchools.com Refreshed branding, enhanced user interface, streamlined search Individual school profile pages; students find the best ‘fit’ Lead generation ‘pass through’ platform Integrated marketing launch plan including social media New section added to BSQ will capture: Marketing/communications contact Lead generation/recruiting contact Unique profile description for each school
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MVOA – Target Market: Students & Parents Google AdWords Grant – AACSB awarded a $120k credit towards Google AdWords placement to raise awareness of the mission, importance, and value of accreditation. GMAC – accreditation messaging on gmat.com BGS – relationship building and participation in Global Leadership Summit Tools and resources under development: Print and digital marketing materials - Fall 2015 Customizable with institution branding, content Ongoing relationship building to meet marketing/recruiting needs Contact: Sarah Ham, Senior Manager, Marketing at AACSB sarah.ham@aacsb.edu
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MVOA – Target Market: Business Practice Continued involvement with AACSB Business Practices Council Pilot LinkedIn Group to foster communication and discussion of issues among leaders in Business Practice and business schools Relationship building with SHRM for knowledge gathering and target audience research
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Business and Accounting Accreditation Update 17
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Innovation Engagement Impact Delivering Relevant & High-Quality Management Education
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Standards Update 100+ schools reviewed under 2013 standards Mission differentiation, mission-driven Impact and quality of intellectual contributions Curriculum management and AoL Faculty Qualifications, deployment
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Accreditation Outcomes 14- 15 222 schools in-process 15 accounting 27 initial visits, 2 deferrals 143 Continuous Improvement Review visits 18% Bus, 9% Acct CIR2s, 5 Focused Review1s, 1 Focused Review 2s
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2015-2016 Final year transition to 2013 accreditation standards A7: Information Technology Explicit integration of data analytics and data management tools into accounting standards Last year of 3 year transition Std 4: Student Admissions, Progression and Career Development Document school performance and student achievement information on an annual basis Make information publicly available via web sites and other means
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Volunteer Evaluation Effective practice Pre-visit Early and ongoing communication Vast majority very satisfied Concerns Lack of advanced communication Poor or inconsistent team preparation Last minute travel arrangements and requests for excessive information Not a mission-driven review (rigidity)
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MY A CCREDITATION
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Where is it? https://myaccreditation.aacsb.edu/ams/default.aspx
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What are some key features? Single sign on (SSO) with myAACSB & Exchange Accreditation portal for use on any computer, tablet, or smartphone I.E., Chrome, Firefox, iOS Responsive Web Design Provides an optimal viewing experience-easy reading/navigation with a minimum of resizing, panning, and scrolling across
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How do I get help? Web: www.aacsb.edu/myaccreditation/www.aacsb.edu/myaccreditation/ Information, FAQ, and Webinars Email: myAccreditation@aacsb.edumyAccreditation@aacsb.edu Call: +1 (813) 769-6546 or Your AACSB staff liaison
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Questions? 28
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