1. Marketing Computer Games that run over the Internet Jon Monsarrat

2. Company Background High-Tech Internet Company Founded in 1994 Entertainment Software Specialty: Communities of 100,000+ 55 Employees in the Boston Area First Product: A Hit Game Springboarding to New Markets

3. The Broad Market Content Graphics Tech Hit-Based Electronic Entertainment

4. A More Focused Market Content Graphics Tech Hit-Based Electronic Entertainment Internet Games Interactivity Network Tech First-mover

5. Our Market: MMP Games Content Graphics Tech Hit-Based Electronic Entertainment Internet Games Interactivity Network Tech First-mover Massively Multiplayer Community Ongoing Revenue Content Tools

6. Online Game Growth Source: Datamonitor CAGR: 127% $82M $250M $880M $1.8B $3.4B $4.9B

7. MMP: An Online Country Club Community Individuality & Status Something to Do Limited Interactivity Faceless Opponents Something to Do Other Internet GamesMMP Entertainment

8. Vertical Chain Retail Sale $$$ Web Ads $$$ Monthly Fee to Play $$$ Turbine Game Tech Internet Tech Community Tech Content Tools Game Developer Up-front Cash Retail Distribution Manufacturing Distribution Promotion Microsoft Web Site Development Web Marketing Portal Customer Mgmt Ongoing Content Server Mgmt Ongoing Support Community Mgmt

9. Ongoing Revenue Retail Sales Sources: PC Data, ZDNN $30 Once Ultima Online 225K Diablo 1.2M Command & Conquer 730K Deer Hunter 945K Ever Quest 225K 1200 900 600 300 0 Sales (thousands) 50 30 20 10 0 Revenue (US $m) Retail salesOnline fees $43.1M $29.1M $28.2M $17.3M $17.8M 40 Revenues$10 Monthly

10. First Product: Asheron’s Call retail release November 1999 #1 best-selling game of November 1999 (Chips & Bits)

11. 18 Awards for Asheron’s Call CNET’s RPG Game of the Year Game of the Year Outstanding Technical Achievement of the Year

12. What Makes a Hot Startup? Product Issues Market position Expected growth Minimize content risk Recurring revenue Revenue multiples Scalable business model Strong partners Customer relationships Broader technology base Non-Product Issues Media attention Management team Strong investors