1. © 2011 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel. Consumer Attitudes Towards Green and Ethical Finance November 2011

2. mintel.com Source:Base: Ethical, social and environmental that people are concerned about “Which of the following social, ethical and environmental issues are of particular concern or importance to you? Please select all that apply”, September 2011 GMI/Mintel2,000 internet users aged 16+ 2

3. mintel.com Source:Base: Participation in green and ethical activities “Which of the following ‘green’ or ‘ethical’ activities do you participate in?”, September 2011 GMI/Mintel2,000 internet users aged 16+ 3

4. mintel.com Source:Base: Willingness to pay extra for ethically-sourced products “I'm willing to pay a little extra for a product from a company that I know behaves ethically”, September 2011 GMI/Mintel2,000 internet users aged 16+ 4

5. mintel.com Source:Base: Attempts to investigate financial services firm’s ethical credentials “When choosing financial products, eg current or savings account, credit card, investment product or insurance policy, have you ever tried to find out more about the company’s ethical or environmental credentials?”, September 2011 GMI/Mintel2,000 internet users aged 16+ 5

6. mintel.com Source:Base: Willingness to consider financial services firms’ ethical credentials “How likely are you to take into account a company’s ethical/environmental credentials when you next arrange a financial product?”, September 2011 GMI/Mintel2,000 internet users aged 16+ 6

7. mintel.com Source:Base: Perceived credibility of financial services firm’s ethical claims “When financial services firms talk about being green or ethical, it’s usually just a PR stunt”, September 2011 GMI/Mintel2,000 internet users aged 16+ 7

8. mintel.com Source:Base: Trusted brands in the financial services industry “How much do you trust the following banks, building societies and insurance companies to behave ethically?”, September 2011 GMI/Mintel2,000 internet users aged 16+ 8

9. mintel.com Target Groups Source:Base: The Idealists: Half would pay extra for a product from an ethical firm. Three in five disagree that a firm’s only responsibility is to maximise profits. But almost all worry that banks’ ethical claims are “just a PR stunt”. Among the Uninterested, the overriding impression given is one of apathy. At best, a firm’s ethical policies are likely to be a background concern –a ‘nice-to- have’, rather than an essential. Seven in ten of the Cynics think that firms should stick to making money, rather than worrying about saving the world. And almost all say that all they care about when arranging a financial product is its performance. 9 GMI/Mintel2,000 internet users aged 16+

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11. Tel+44 (0)20 7606 4533 Emailinfo@mintel.com Twitter@mintelnews © 2011 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel. mintel.com Toby Clark Head of UK Financial Services Research