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Enthusing Readers, Reaching Staff Shirley Prescott & Sarah Field 20 October 2006
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The Reader-Centred Library A reader-centred library service puts the needs of the reader first, above those of the staff or the traditional lay out of collections.
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Opening the Book's research in over 100 library authorities o 75% of readers are browsers; only 25% are searching for a specific title o Average length of visit is 5-9 minutes o Most readers prefer to choose independently o Face-out book displays significantly increase performance.
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Library Layout Traditional library layout is collection-driven Reader-centred layout is user driven.
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Effective displays should: o Be highly visible and prominently positioned o Offer smaller, more manageable choices – less is more o Contain face out, new-looking books o Strongly feature paperbacks o Promote the books. Don’t use props o Be topped up regularly.
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Collections for Quick Choice should: Be targeted to the under 40s Not include hardbacks Not include best sellers Include lesser known titles Include titles you wouldn’t read yourself
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Give people the chance to experiment with books
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The Reader-Centred Library Service Giving your borrowers the chance to talk about books
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Readers’ Notice Boards
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Reader-Centred Events Put the focus on the reading experience
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Does it work? Yarra-Melbourne Fiction Up 4% for 2005-06 Up 10% for first quarter 2006-07
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Reading Victoria The State Library of Victoria’s summer reading promotion for adults
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Reading Victoria December to early February Brochures featuring the 20 books Voting Champions Web site MMS Launch – 7 December Events
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Events Corangamite Mornington Port Phillip Upper Murray West Gippsland Whitehorse-Manningham Yarra-Melbourne & City
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How you can be involved Display Link to Reading Victoria site Collect and tally votes Purchase extra copies of books Book group involvement
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Reaching staff Convincing staff of the need to adopt a reader-centred approach
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Getting staff on board Let them know why Workshop ideas Promote a reading culture Use staff photos in promotions
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Training
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Reading Victoria promotions Voting The 20 books Visiting the web site Contributing to the blog A sense of pride in Victoria RV events MMS
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Key Dates Fri 10 NovCut off date for libraries to register their involvement in RV. We will need to know how many brochures you require. Thu 7 DecRV launch @ Experimedia, SLV, 11am JanuaryRV events across the state Fri 26 JanVoting closes Fri 2 FebVotes tallied and sent to Shirley Thu 22 FebRV closing ceremony, SLV
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